You have been hired by a local, soon-to-open brewery in Raleigh, NC to conduct m

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You have been hired by a local, soon-to-open brewery in Raleigh, NC to conduct m

You have been hired by a local, soon-to-open brewery in Raleigh, NC to conduct market
research. Using ChatGPT create a maximum 1-page market research brief. You will be working
with ChatGPT, so do not just paste the results straight into the assignment, but instead integrate
it all together. This brief should contain details about:
1. Selected Target Market – Demographics and Psychographics
2. Persona – Create a persona as the target for the content marketing campaign
3. Competitive Analysis – Who are the major competitors?
3. Unique Selling Proposition – What should the unique selling proposition of this brewery be?
In addition (on a separate page if necessary), please provide the URL to the ChatGPT
conversation that you used to create the brief, and a descriiption of anything that ChatGPT got
wrong or that you had to modify substantially. Do not just paste this document into ChatGPT. I
want to see creative but useful prompts.
Remember you are responsible for the correctness of ChatGPT’s analysis, so additional
research may be necessary.

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