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Read Case 7-1 in your textbook.
Write a 1- to 2-page business brief to your professor that provides an evaluation of the company’s communication plan. Address any cognitive bias (selective exposure, selective perception, and selective retention) that may occur with the communication plan. Include a rationale for your answers based on performance management principles. Format the business brief according to the Business Brief Guidelines.
Note: Since this assignment is in the form of a business brief, be sure you are not just providing the answers to the questions but creating a business brief to a supervisor that addresses the issues in the questions.
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