Worth 21% of final grade Descriiption Students have analyzed many cases as part

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Worth 21% of final grade
Descriiption
Students have analyzed many cases as part

Worth 21% of final grade
Descriiption
Students have analyzed many cases as part of this course and other courses at Yorkville University. The objective of this assignment is to give them an opportunity to compile a case study.
Instructions
Students will work in teams and select a major Canadian or US company. This company will be approved by the instructor. Consider choosing a company for which data is easily available. Alternatively, the company can also be allocated by the instructor. Students will examine the company and its contribution to Canadian businesses’ environment. In so doing, they will need to do a careful analysis of what it produces; the resources it uses; the stakeholders of the company, its impact on society locally and globally, etc.
As a group, identify the main issues/problems/decision making situation faced by the company. These could be issues that the company faced in the recent past. The case study that you compile could be based on the issues/decision making dilemmas that the company/its executives faced.
Learn how to write a case study: The groups will compile the Case Study which will be analyzed by others. They are not writing the Case Analysis report but the case itself and then presenting it with a narrated PowerPoint Presentation. Case writing is an art.
Organize the Case Study Presentation:
Decide the title of the case as well as the sections. Review the structure of the case by examining the cases analyzed during the course. Can consider including the following sections:
Introduction
Company Background
Information about promotors and their experience
Timeline of company’s growth including important achievements.
Brief descriiption of the products and/or services
About the Industry
About Competitors (must provide a brief background including nature of products, distribution channels, pricing, etc.)
Company’s main issue: explain the dilemma faced by the decision makers
Conclusions/road ahead
Appendix with Exhibits: these could include figures and tables
Identify 2 to 3 Case Questions which can guide the case analysis.
Consider using the following for getting information: Company website, latest news and articles about the company, library, articles, and information from other resources. All secondary sources should be properly referenced.
Worth 18% of final grade
Evaluation
ACTIVITY/COMPETENCIES DEMONSTRATED
% of Final Grade
1. Content (60%)

a. Introduction and Company Background
/10
b. Problem Identification & Scope – Shows superior knowledge of the issues, key problems, and the company’s present situation and strategic issues.
/10
c. Organization & Critical Thinking – Demonstration of thought process and analysis of problem and resolution using own thoughts and ideas
/30
d. Questions stated
/10
2. Research and Information Literacy (20%)
a. Quality and relevance of research sources used (Including use of relevant facts from the case, course material, additional readings, etc.)
/10
b. APA Formatting, references and accurate use of in-text citation (title, headings, and references)
/10
3. Style and Mechanics (20%)

a. Effective use of language – spelling/grammar, sentence/paragraph structure, etc.
/10
b. Overall readability, report structure, including strength of introduction and conclusion
/10
Total

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