Wine Shop in San Francisco: Marketing Plan

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Table of Contents

Executive Summary
Introduction
Product /Service background
Market analysis
Marketing segmentation
Conclusion
Works Cited

Executive Summary

This paper attempts to prepare a complete marketing plan for opening a new wine shop in San Francisco. Franchising is a method of marketing products and services where the franchisors grant the franchisees the privilege to carry out business in the name of the franchisor. The franchisor imposes obligations that the franchisee has to follow in the franchising business. There are different types of franchising like manufacturing franchising, commercial franchising, service franchising, etc. In this case, Wood Island is to acquire mixed franchising where franchising is acquired for both the products and services. The Product providing will be straightforward.

And also if provide great wine from around the earth. Give the locals and tourists of the areas a product offering of Australia’s vineyards as well as bringing in the best wines from other internationally known regions, such as France, Italy, and the United States. The paper discusses the situation analysis, market segmentation, and marketing mix. The paper also discusses the various recommendation for Wood Islands in concern of four Ps such as product, price, place, and promotion.

Introduction

The objective of this study is to offer a business plan for Wood Island for opening up their win shop in downtown, San Francisco. This business plan will cover product/service background, market analysis, and marketing recommendations to gain popularity of the product in the market. The market analysis covers the different phenomena present in the markets and also it consists of SWOT analysis. From France to San Francisco (United States) wine manufacturers have work on the talents of their intimates to make a product to be liked by the majority knowledgeable of pallets to amass and like a more stylish wine.

Product /Service background

Product offerings will be straightforward. Offer great wine from around the globe in one key location. The objective is to provide the purchaser an accurate flavor of local contributions at the same time as a combination with worldwide knowledge. And also products and services to its targeted customer with long-lasting quality and excellence. Customers are always happy to consume wine from Wood Island and also they are the most excellent trader of interior furniture with excellent craft. Various attractive shades of products and services, according to the wishes of the customer, are provided by the customer.

Various troubles linked with the Wood Island products are raising rivals, a decrease of woods resources, ecological troubles, and other communal and monetary troubles linked with the built-up of the Wood Island products. But if Wood Island is ready to manufacture the product with emerging trends as well as based on customer requirements, it will be a great opportunity for the firm to produce maximum revenue and Profit.

Wood Island wine frames are small and a sufficient amount to remain the wine exhibits noticeable, and the ideal stature for easy marker and reading. These racks are amazingly flexible storerooms and exhibit solutions. To overcome the troubles, Wood Island must be up to date to deal with current trends in the market according to the needs of the customer, as well as should take adequate actions to uphold the growth of wood plantations.

Market analysis

The market study is a significant part of the building marketing plan for Wood Island. It will help to analyze the conditions of the industry as well as the economic environment. Customers, competitors, costs, etc are some of the factors that need to be considered while performing the market analysis. And it should also meet the demands of the customers, their satisfaction, economic impact, etc which are very important for market analysis. “This Market Analysis on the Worldwide Wine Makers focuses on this rapidly evolving industry and analyzes the various aspects of the industry starting from a historical background check to an analysis of the major market trends, the market statistics such a production/consumption figures, focusing on the major producers and consumers, the competitive structure and status of the industry, and an in-depth SWOT analysis of the industry” (Market analysis-competition in global win market).

The global wine industry has to turn out to be progressively more internationalized and complicated, still more than the years, the marketplace has to turn out to be split, global, multi-lingual, working in a lot of currencies, and information exhaustive.

The market analysis will help to set up the extent and activities of Wood Island. Knowing the requirements of the customers will help in collecting the necessary information that can be used in future services of the company. Threats from the competitors can be a problem to the company. So new type of wine with most excellent flavor will attract the customers and try to obtain large turnover using less number of staff. Wood Island has developed to a large extent in last few years and findings of new markets are done and new shops are opening at various part.

Marketing segmentation

Market segmentation for Wood Island has benefited both the provider and the customers. It will help to increase customer loyalty as well as goodwill. To develop a trade process 4 P’s are essential. Some of the methods used to fragment the market of Wood island products. Australia has to turn out to be a novel, although still tough rivals in the wine business which is a cause for growth to the region in the appearance of a wine commercial store.

Product

The products and services offered by Wood Island are unique and very simple. The product should be made based on careful listening of customer’s requirements and to plan and perform based on great preparation and recreational functions. To maximize revenue, Wood Island must become accustomed speedily to varying market circumstances. The wood island products segment is one that always developing and practicing enlargement in numerous fields. To promote this enlargement, manufacturing leaders must assess requirements at all retail and extensive points. The product we are planning to arrange in wood wine rack.

The reason why we have selected this product is, it large method to attain architectural features. And also we can prefer this product from a diversity of fashions and classes which are fit to store the wine. No lawful confines are obstructing to developing the new area and the demographic and artistic ruling are extremely like to the United Nations. The wood wine rack provides an easy understanding of the wine with specific brand and details regarding the contents too.

Price

Wood Island must be very careful at the time of insertion of a low price strategy. The price of the product selling in Wood Island will vary according to the demands of the customers. The various constraints of the pricing policies are labor cost, taxes, difficulty to opening, product discrimination, and charge of product sources, etc…Price is charged under to that of the competitors. A free tasting facility is provided to support suggestions to travelers and a tough limited following. As the financial circumstances of the world are changing every day so it will endeavor to provide consumers the most rational pricing to sustain the revenue earning out of it.

Place

This decision comprises coverage of the market, logistics, selecting the channel for distribution, degree of service provided, etc. The distribution channels implemented for the product and services are different because of this inseparability. The organization is mainly relying deeply on third-party dispensers to confer cost, foundation new wines, and provide the wine commercial shop. We have searched for the best distributor in each area and feel we have found suppliers that will meet the demands and need attentively

Promotion

Wood Island products use various promotion strategies like media, TVs, radios, internets, tele-calling, face-to-face communication, Emailing and banners, etc. The company also used a multi-language campaign method to attract its targeted customers. The promotion strategy needs to be adapted to offer the familiarity of the products to its target market. The most effective media for promoting the product is the face to face communication. By way of giving a free sample to it, locals customers and also with particular reductions help to increase a well-built society following.

Conclusion

The study has presented strategies to open a new wine shop in San Francisco and also understands the various aspects of Wood Island to compete with its rivals. One of the major recommendations towards Wood Island is to become aware of the new trends in the market. Easy accessibility of retail and wholesale furniture wine shops leads to adverse effects. So Wood Island must take adequate step to prevent all these troubles and try to provide attractive flavors of the wine to its target and attracts its customers.

Works Cited

Market analysis–competition in global win market. Research and Markets. 2007. Web.

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