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Which of the strategies described in the chapter is Geely pursuing with Volvo?
“Geely Holdings: China’s First Global Car Company” (Hill, 2023, pp. 405-406)
Please answer all case questions. Use APA (American Psychological Association) style for in-text citations and references for all course assignments. Outside research from a minimum of two credible sources in addition to the course text are required for each discussion.
1. Which of the strategies described in the chapter is Geely pursuing with Volvo? How might this strategy create value for Geely, enabling it to make a positive return on its investments in Volvo?
2. What are the risks associated with Geely’s strategy for Volvo? How might internal company factors and macro-environmental changes impact Geely’s ability to maximize its return on investment? What should Geely do to mitigate such risks?
3. In 2017, Geely doubled down on its international expansion with its acquisition of Lotus, a manufacturer of luxury sports car. What do you think is Geely’s objective here? what strategy do you expect Geely to pursue with Lotus? Does this strategy make sense?
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