Website Implementation in a Printing Company

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Website development for any growing company is of benefit especially due to the rapid globalization of companies. Most companies despite their size and location are fighting hard to reach the top in terms of providing their products and services to the whole world.

Research done on most companies show that most companies have developed websites so as to be able to reach as many customers as possible. This is the case because of the high competition from companies dealing in related products or services and the need to globalise their company. Statistics show that there are an approximate 1.8 trillion internet users it the world as at December 2009.

Asia was rated the highest continent in internet usage with 764 million users while china was rated the country with the largest population of internet users. This data indicates that over fifty percent of the world’s population has access to the internet. This means that any advertisement on the internet will reach a larger population as compared to regional or location advertisement using other ways such as newspapers or sales promotions.

Websites are used by many companies as a means of communication as well as for the purpose of marketing and selling of services offered. A printing company is no exception since its services are demanded in almost all parts of the world. Implementation of a website in a printing company would definitely lead to increased sales of the company at the same time satisfying the customers (“World internet users”, 2010, p. 1).

This is a recent development in the printing industry since it has been before thought to be a minute industry and available in almost every location. The idea of globalising such an industry through website development is beneficial because of the many advantages related to website marketing.

Some of these benefits have been reported to be satisfaction to the customers by adding value to the products or services offered. The website gives a site where the customers can be served at any time and day even if the printing shop is closed; they also get instant feedback without having to travel hence saving much of their time.

The customers are able to view free tips and guidelines concerning the services they require. Websites have also been known to market companies, potential companies despite their location will be able to view the company through internet access (Duermyer, 2010, p. 1).

This reduces the cost of training sales personnel to advertise the company’s products or services and in turn saving the company lots of cash. The cost of printing pamphlets to be distributed to customers or advertising in newspapers, billboards, magazines will also be saved since marketing will be online. The printing company will have an automated system where the customers make their orders, receive services and pay for them electronically.

Websites provide a simplified chain to be followed when purchasing or requesting for a service hence creating a room to attract as many customers as possible. All these benefits channel to increased sales of the company at the same time expanding it to operate globally. Apart from increasing sales, websites would show any recent changes and developments of the company to their customers, for example in cases of change of location or development of new products or services (Berry, 2010, p. 4).