Warnick’s “Critical Thinking and Communication” Book’s Marketing Analysis

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Table of Contents

The Targeted Audience
The Effectiveness of the Book
Conclusion
References

The Targeted Audience

The book “Critical Thinking and Communication: The Use of Reason in Argument (6th ed.)” by Edward Inch and Barbara Warnick can be evaluated as one of the best textbooks on the art of rhetoric, developing arguments, stating and grounding one’s beliefs, and communicating one’s thoughts. Within the book, the audience will find a logical and coherent argument written in a logical order and leading the reader through a row of effective exercises aimed for forming the best communicating and reasoning skills. The book is addressed to the most varied and wide audience with a desire to learn the art of word, thought and argument. Both Edward Inch and Barbara Warnick are famous all over the world authors in the area of rhetoric (Baake 2003). Generally, the book can be described as a fine piece on the art of rhetoric providing sustainable data and an interesting layout helping to study the most complicated and important things in a rather simplified manner.

The Effectiveness of the Book

Reflecting on the book’s presentation, it should be stated that the authors have developed a solid piece on the art of rhetoric, and, as a result this book can be acclaimed as a successful address to the needs of the widest audience. The book begins with a review of the basic means of developing argument and stating one’s thoughts and ideas. In the main part of the book, Inch and Warnick largely concentrate on varied means of speech organization and argument development. The logical component of this book is efficiently developed offering an easy opportunity for the audience to pierce into the book’s idea; the same evaluation can be made concerning its dialectical and rhetorical components; the targeted audience is effectively reached.

Explaining the evidence and reasoning used by the booksellers to get to buy the book, it should be said that the authors are rather effective. They discuss a row of benefits the book offers, and encourage the audience to make the use of them (Inch& Warnick 2009). In this vein, the authors present a well-developed argument on how exactly the art of rhetoric is important for every particular person, and may help in one’s daily life and professional experience. With regards to the authors’ style, it should be said that it is rather interesting and easy for comprehension and perception. The strength of their style is in the ability to make every reader interested and involved into the process of studying. The book is developed in a way which helps to feel oneself a part of the argument.

Conclusion

Concluding on all the information related above, it should be stated that the book “Critical Thinking and Communication: The Use of Reason in Argument (6th ed.).” by Edward Inch and Barbara Warnick can be described as an efficient work on the art of rhetoric. Reading this book has gotten me into thinking about the importance of mastering a row of skills which are necessary in leading the argument and expressing my ideas and thoughts effectively. Speaking about the goal of this book in reaching varied audience in order to encourage acquiring important thinking and reasoning skills, it is fully and effectively accomplished along with the effective address of the book’s authors to their audience with the encouragement to buy it which can be found in the chapters five and six.

References

Baake, K. (2003). Metaphor and Knowledge: The Challenges of Writing Science. Unite Sates: State University of New York Press.

Inch, E, & Warnick, B. (2009). Critical Thinking and Communication: The Use of Reason in Argument (6th ed.). United States: Allyn & Bacon.

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Warnick’s “Critical Thinking and Communication” Book’s Marketing Analysis

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