Visual Media and Culture in the Media Industry

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Table of Contents

Introduction
Discussion
Conclusion
References

Introduction

This document will discuss three questions and what will be over-emphasized is the use of visuals and culture in the media industry. The first question is all about the ways and the means that have been used to make the people become attracted to the media by the use of the visual culture. The second question discusses appropriation development as a core plan in artwork dealing with the government operating on the AIDS crisis (Tuer, 169). The third and final question will discuss the process of dialogue and collaboration involved in the urban art experiments. It has become crucial for the media to include culture and also visual effects to the content of what they intend to convey to the audience as a means of making it catchy. This means that once the artist excludes the visual effect, the content which he or she intends to convey to the audience automatically becomes less attractive. This is also the case when the culture is not included in the media, especially for the content that is meant for Africans or American to African audiences (Shepherd& Hayduk, 19). In a nutshell, media is the plural of the word medium which one intends to use to make it possible for the intended audience to get the message or the news. It is also a means of conveying the message to the audience. Therefore, when there is more than one medium, we refer it to as media: meaning that the device used to achieve this is more than one. Culture on the other hand can be defined as the traditions and also the practices of a certain community or group. In this regard, a community can be taken as a group of people with a common interest. It is important to take note that visual effects cannot be understated when it comes to media because this part and parcel of that which make the media look attractive. Visual effect include anything that animate the message or news that are being conveyed at that particular moment

Discussion

How does Aboriginal visual culture attempt to “make aboriginal people a presence and not an absence”?

Aboriginal context may be defined as a situation and protocols based on culture and should have steadiness with creative goal and poles in a part value system. This means that, the role of public art project can lead to clarity to the values of the community (Tuer, 169). One should have clear understanding of the community to which you intend to communicate to, so that when creating artistic work you can customize the way you think will make the audience present. That is, you should involve the audience in whatever you are doing and also make sure that you present what the audience wants but not what you want and feel comfortable with. It is all about making the audience happy. For instance as cited by Hopkins a public performance by Cheryl is a useful example in understanding how making the audience presents and more importantly the way it works put in the pictures the communication of public art. Therefore, the manner in which the artist comes up with his or her creativity matters a lot to the way the audience will receive that message (Tuer, 169). Again wearing attractive ornaments with diverse colors will enable the delivering of the media contents more easily especially when it comes to those audiences who like colorful event and this will increase good understanding of what was intended to be delivered to the audience. It is understood that some women who started moccasin telegraph of their own by calling other people on the reserve and letting them know about the event according to Hopkins during L’Hirondelle’s performance. This contributed a great deal, since if they could have kept quite no one would have noted that there were performances going on in the neighborhood and contributed to what maybe called the participation of the audience in the performance (Tuer, 169).

One of the disadvantages of put effort to make sure that the audience is present in is that it is costly in terms of finance and also time, because you need to visualize and come up with a creative artwork. You also need to come up with additional information about the kind of audiences that are expected in that performance in terms of age bracket and the culture. On the other hand, the advantage cannot be understated since it will make your art work as perfect as possible and deliver almost 90 percent of the content successfully (Tuer, 169).

Since art may be defined as a procedure of processing the acts of dreaming, resistance, remembering and morning, it is essential for anyone who intends to do this kind of work to have such qualities so as to make sure that there are no difficulties and the end results is quality and successful work. For instance in Canada the leading culture is born of English colonialism and has uncovered the landscape of its own consecrated fundamentals, reserved the feelings of the lifeless. Large histories, indigenous, body and land, culture and nature are not touched but severed. This shows us that, this severing unearths its discursive resonances in the accounts of the intellectuals who have formed our social or community creativity (Tuer, 169).

How is ‘appropriation’ developed as a key strategy in art works?

Appropriation as may be defined is the misuse. In this context we are going to discuss how it is developed in tackling government functioning in fighting AIDS. As we all know the government has done all that it can to make sure that, it has eradicated the menace of AIDS and to accomplish its vision of having AIDS free society in future but eventually challenges have been coming alongside development of strategies to be put into place so as to fight AIDS (Shepherd& Hayduk, 19).Apart from the government private institutions are also developing plans to fight back AIDS. Non-governmental organizations have also been left behind in this task which has affected each one of us if not being infected by this deadly disease. It is the duty of each one of us to lend a hand in this menace and without doubt we shall be successful one day and we shall be celebrating a HIV and AIDS free society. For the government to accomplish this, it has embarked to reclaiming public place, sexual politics and queer, social and race building, medium or electronic defiant by using street theaters. By doing so the government will have gone a mile in fighting AIDS and setting itself as a role model in the society and it is for sure that even the society will follow the same steps and HIV and AIDS will be a thing of the past (Shepherd& Hayduk, 19).

The other thing that has been effective in fighting HIV and AIDS is that there are some groups that go to an extent of maintaining a belief in the past governmental establishments so as to change community status or conditions. Political processes that are formal have been rejected but they are coming up with other establishments and places for social building (Shepherd& Hayduk, 19).These are all the efforts that have been put up by the government to resoundingly eradicate HIV and AIDS in this society that has been affected if not infected to a point of bringing global economy to recession.

It is essential to take note that computers have also been used by advocates. What they do is that they log on and the next thing they do is to provide a virtual thorough society of autonomous media sites (Shepherd& Hayduk, 19).This has come up with news, discussion, video feeds, photo documentation and reports. It is a means through which appropriation has been used by the government to fight this menace. About one or two decades ago, an activism has moved from ACT UP to the WTO and a series of competing urban narratives including diverse opinions of certainty and approach has emerged(Shepherd& Hayduk, 19). This shows the extent to which these media have not been left behind in development of appropriation by the government in fighting HIV and AIDS menace. The other thing is performing in radical street, barbeques, block parties and picnics have also been used by groups building as manifestations (Shepherd& Hayduk, 19).To conclude, appropriation has been successfully developed by the government to curb HIV and AIDS and has played a great role that cannot be understated.

Discussion of the processes of dialogue and collaboration involved in the urban art experiments of at least two of the following artists/collectives

Dialogue can be defined as a means of communication and it involves two or more people (Kester, 160). This means of communication is considered effective since you don’t have to wait for the feedback because you get the feedback on the spot unlike other media for example mails. The other merit of the dialog is that, unlike other forms of communication like telephone you have a chance of observing the facial expressions of the other partner. This gives the other partner a lot of confidence of what they may be communicating hence promoting trust between both parties (Kester, 160). Dialogue is also considered to be very cheap in terms of money and time.You don’t need to set up expensive infrastructures like those required when you are to use electronic mail or telephone lines: this makes dialogue one of the most used forms of communication in the world since even the people who don’t know how to read and write use it perfectly. In the urban art, dialogue makes a lot of contribution when it comes to development of ideas that will finally be conveyed to the audience and this means that it cannot be done without it since it is a core driver (Kester, 160). According to Kester, convectional models of society are based on the concept of the centered, self-identical subjects coming into communication through the manual recognition and shared essence. Our identities are in the process of being reformed and being formed and are always in the process finding the middle ground. It can therefore be seen that the unease that results here can generate the violent finality of the fascist combined (Kester, 160).

Collaboration on the other hand can be defined as a form of media whereby people work in teams’.There is synchronous and asynchronous collaboration which means you communicate in real time and at different times respectively. Example of synchronous communication is a video conferencing while example of asynchronous communication is electronic mail. These also have been used intensively in the urban art especially by musicians and comedians (Kester, 160).

Conclusion

Visual media as discussed above should be of great help in day to day life since every business cannot operate without the media and will raise the probability of achieving the targets that it should attain to achieve competitive edge. The current technology has changed the culture of the media. This means that the way information was conveyed a few years ago is quite different from the way it is being conveyed today today. This has enabled some industries like advertising industry to be one of the pillars in the businesses success and economy at large.

References

Benjamin Shepherd and Ronald Hayduk, “Introductions,” from ACT UP to the WTO: Urban Protest and Community Building in the Era of Globalization, London: Verso, 2002. pp. 1-20.

Dot Tuer; Performing Memory: The Art of Storytelling in the Work of Rebecca Belmore, in Mining the Media Archive, Toronto: YYZ Books, 2001, pp. 167-171.

Grant Kester, Community and Communicability, in Conversation Pieces, Berkeley: University of California Press, 2004, pp. 152-187.

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