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Since the beginning of the era of product mass-manufacturing, people have become very demanding in terms of choosing goods. Previously, people only expected high-quality goods at a reasonable price. Today, however, they are ready to pay some extra money to obtain a product from a tolerant, eco-friendly company. “Victoria’s Secret” has been one of the most widespread lingerie manufacturers for the past decades.
Its collections and annual shows draw the attention of millions of people irrespectively of gender and other aspects. Nevertheless, when a few years ago, conscious consumers started a discussion on the topic of a brand’s ability to avoid chauvinist prejudice, “Victoria’s Secret” ended up having some problems. The purpose of this essay is to define how unethical this brand is in terms of its general ideas, tolerance, and eco-awareness.
To begin with, the brand itself always exposes beautiful models, which are considered “generally acceptable.” Although only a few years ago, there was no issue with that, today’s worldwide society calls to celebrate diversity and respect people regardless of their looks. In such a context, “Victoria’s Secret” cannot be called ethical or tolerant. Secondly, with a growing concern rising around the issue of eco-tolerance, manufacturers tend to use materials that do not harm the environment to a great extent. Some clothes brands even start to recycle other garments to create new looks. “Victoria’s Secret,” however, is not concerned about saving the environment and does not pay attention to current ecological ethics.
To sum everything up, the famous lingerie brand “Victoria’s Secret” may end up in severe trouble if it does not change its attitude towards the things that are crucial for the modern culture. The best option for them would be to come up with various campaigns that encourage diversity and tolerance. Hence, in such a way, they would also expand their target market, showing that their product can fit anyone.
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