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People with a compelling need for uniqueness uncovered that non-traditional consumer choices, like purchases of apparel on second-hand chains rather than conventional ones, were much more likely to demonstrate their individuality. The interest in collecting and wearing vintage because of its unique qualities, according to Palmer (2005), is increasing. Special product characteristics, such as unique textiles, a certain style, or hue, also enticed consumers to buy second-hand clothing.
Studies on second-hand buying were related mainly to clothes and regarded motives of that behavior. Xu et al. (2014) discovered that social norms influence customers’ SHB behavior Among many motivators, environmental concerns also appeared. Nowadays, consumers want to have an impact on overproduction.
In the study conducted by Hobbs (2016), he concluded that consumers who are socially influenced are more likely to shop on popular second-hand websites, identify branded clothing as best for them, and engage in social media while shopping on the internet.
Notice a strong trend towards higher social influence as second-hand apparel shopping online is perceived as environmentally friendly. People who spend more time online in their free time are more inclined to shop on socially popular sites and buy brand-name apparel. A clear pattern shows that shopping for value increases the enjoyable aspects of buying second-hand clothes. Overall, a general trend of price comparison to save money and finding the best value while being financially savvy is evident.
Additionally, the more shoppers view second-hand items as higher quality, the more they prefer the environmental and clothing origin benefits. It appears that increased environmental and ethical interest decreases shopper risk aversion and increases impulse buying. Those with shorter lengths of residence time, search more for fashion items that are useful and reasonably priced. Those who watch their expenditures moderately correlate with more time spent online in their free time.
Williams (2003) examined reasons for consumers participating in alternative retail channels, second-hand being one of them. For the lower-income populace, participation in alternative retail channels is a necessity due to low income. On the contrary, for people with a higher income it is a choice and about the search for fun, sociality, distinction, distinction, and display.
Second-hand clothes are becoming increasingly fashionable these days. Second-hand clothes could take part partially (substitute) in dressing. With second-hand, we can save resources and reduce the number of residues. I think that second-hand might be some kind of interpretation of sustainable consumption.
According to Slotterback (2007), the 1990s marked the start of a new age in the consumption of second-hand clothing. Second-hand clothing trading became common in the 1990s. Almost every country has taken note of it. Becoming deeply interested in second-hand clothing around the world traders or customers in the industry.
Today, second-hand clothing is no longer seen as a low-level fashion brand but as a global brand with customers from different backgrounds, and it offers something of value to everyone. The number of used merchandise retail establishments has increased at a rate that is approximately ten times that of other stores (Solomon and Rabolt, 2004). Clothing continues to be a key commodity in second-order marketing schemes, despite the large variety of products available (O’Reilly et al., 1984). Instead of buying new branded clothes, for the most part, the use of second-hand clothing is considered to be a sustainable alternative to minimize the production of new ones (Sing et al., p.25).
As stated by Watson et al. (2016) in their analysis of the used clothing industry in Nordic countries, second-hand clothes provide environmental and socioeconomic benefits to global society. Second-hand clothing benefits the environment by saving 18 billion gallons of water and approximately 200,000 tons of CO2 per year by offsetting the use of new textile materials.
In summary, using of second-hand clothes is a simple method of reusing to stop the overproduction and minimize textile waste. Since garments are more durable in which it is usually thrown up, reusing them instead of producing new ones to prevent the waste of the textile. Famous brands like H&M group, Zara, Levi’s, Madewell, etc. launched programs as their contribution to environmental causes involve the collection of used clothes for reuse. Second-hand clothes save money, offer unique, rare, and vintage products, and give people a stylish appearance and higher self-image.
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