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The study employs survey method of research as the means of data collection. The method complies with the topic of the work since it regards the university bus transit and requires the assessment of students’ responses to the innovation. Therefore, in this part, the basic advantages of survey-based analysis are provided as well as the appropriateness of the method’s use is described.
The research design, which relies on survey methodology, includes a complex estimation of the responses that are received through putting specific questions to the target cohort of society. Therefore, in this investigation, the primary subjects of the study are students, who are interrogated on the issue of bus transit.
The methodology has an extreme popularity in both qualitative and quantitative research studies, for it provides a solid background for the outcomes summarization. In fact, every world invention, which has ever been developed in the life of global society, relies on surveys for it evolves from the needs of the community that find their form in the preferences and positions of the citizens. Consequently, the employment of survey research method is a vital part of introducing the innovation to the global public (Schuttleworth par. 6).
The advantages, which define survey methodology, stem from versatile aspects. First, such design of data sampling is quite easy in use. Specifically, no special equipment or costs are needed so that to sustain the research and to set the results in the objective reality. Second, survey research designation is extremely flexible (Mirzaee par. 4). Thus, one can verify the data input by verifying the group orientation, the parameters of questioning, and the standards of data interpretation. Therefore, through the application of surveys, one may receive the outcomes, which apply to different sides of the research subjects. Changing the target of the research equals to examining contrastive angles of the study area, which plays a critical role in the qualitative research designs (Kelley 261).
It has to be noted that there exists a group of survey errors, which have to be taken into consideration by our group, throughout the process of questionnaires’ assessment. First, this type of data sampling is vulnerable to non-observation errors. In other words, it is stated that sampling frame is often too restricted, due to the incomplete examination of viewpoints. In this context, it is implied that the opinion of every student, who can potentially be affected by bus transit, must be analyzed. An inadequate distribution of surveys may result into the creation of the distorted image of research outcomes (Trochim par. 5). The second group of survey mistakes refers to the poor estimation of the results. In other words, it is critical developing the appropriate questionnaire design so that it facilitated instant understanding and was perceived correctly by the subjects of the investigation.
It is acknowledged that poor understanding of the survey points usually results in neglected attitude towards answering the vague question. Therefore, the students, who will be interrogating, may choose to provide any answer, even if it does not apply to their true opinions since they will not be eager to spend much time trying to clarify what is the actual point of the question. From the other side, our group has to be careful about the interpretation of survey answers. Sometimes, when the subjects are required to provide complete verbal answers to the questions, they might make themselves unclear. Therefore, the investigators have to struggle through trying to deduce the meaning of the answer. The problem may be evaded if the group chooses to create multiple choice questionnaires (“Survey Research” par. 5).
Therefore, it is acclaimed that our group needs to create a consistent plan of survey design so that to match the organization of the questionnaires to the purpose of the study. The process includes several steps. First, it is critical making a consistent evaluation of the population cohort. In this case, it is the target group of students, who can benefit from bus transit. It may be beneficial to acquaint the students with the objective of the survey prior to introducing the questionnaires. This stage may assist in understanding whether the students perceive the information on the survey forms correctly. Second, the group of investigators must select the questions for the surveys. Specifically, it is significant to make sure that the answers to the identified questions might help to illicit the investigated issue. Moreover, the respondents have to understand the meanings of the survey questions so that to respond to them adequately. Third, the points have to be verified before the students respond to them. Mainly, if some students need additional consultation or explanation of the questions, it is critical delivering some help to them. Finally, the group has to hold an assessment of biases, which focuses on the potential distortion of the survey outcomes, which may arise if the students have some specific interests in the realization of bus transit (“Guide: Survey Research par. 7).
Therefore, one may conclude that the realization of survey research applies to the study design for it assists to back up the research results. However, the preparation of the questionnaires has to be careful and well-planned so that to avoid any distortion of results.
Works Cited
Guide: Survey Research 2014. Web.
Kelley, Kate. “Good Practice in the Conduct and Reporting of Survey Research.” International Journal for Quality in Health Care 1.5 (2005): 261-266. Print.
Mirzaee, Amin. 3 Types of Survey Research, When to Use Them, and How They Can Benefit Your Organization. 2014. Web.
Schuttleworth, Martyn. Study Research Design. 2014. Web.
Survey Research 2015. Web.
Trochim, William. Selecting the Survey Method. 2014. Web.
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