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Any rock ban event is associated with consumption of great amounts of snacks. Thus, to promote a Rock Brand Concert, it is possible to use safe food printing on such popular snacks as Wheat Thins. It is possible to print trivia as well as certain codes. A half of the crackers will have trivia questions and answers. The trivia will be based on facts concerning the band, rock industry and culture.
It is possible to launch a short trivia at the entrance of the venue for those who are ready and want to win. The questions used will be all in snack packages (there should be an inscription on each package concerning the trivia). The prize can be a photo with the band, singing a song or having a dinner with the band. There can also be some codes. Two or three numbers printing on the other half of crackers in the package. The codes found in the package can be used as a lottery and people will get new albums or other promotional materials.
Rock fans (as well as millions of people in the world) love sausage and it is possible to use Bobak’s Deli Wieners to promote a rock band concert. Notably, this product is advertised as a perfect snack for beer, which is very popular among Americans. It is possible to put concert details on each sausage (or on one side of each sausage). It is also possible to put some quiz questions or a challenge to get people involved. The challenge will be the competitive element all people like so much. Those who have bought the package will be able to have fun when they get together with friends and they may also think of going to the concert.
The new company will be a small event agency. It will be a business-to-consumer company. It will be local and it will provide a wide range of services. The company will provide consulting services, develop all the necessary materials (including print and digital products) and it will plan and hold any event. The events may include (but are not confined to) birthday parties, weddings, retirement parties, housewarming parties and so on.
It is possible to employ social networks to promote the company. The number of social networks’ users is increasing rapidly. People (especially young women) are active users of these resources. This is also a target group for the company as females are often involved in planning events. There is no need in spending lots of money on TV commercials and print ads at initial levels of the company’s existence. It is possible to become known to more people through reaching potential and existing customers via such social networks as Facebook, Twitter and Instagram. Photos from most successful events can be posted. People eagerly share their positive emotions and it will be easy to promote a company that gives such emotions.
Clearly, it is essential to communicate with people and respond to all of their requests. People may also get certain presents (tickets to some events or some print materials) for sharing certain links. When the company is well established, it can be effective to use interactive mobile print ads. Clearly, development and placement of such ads can be rather costly and a small business that has recently started operating is unlikely to use it.
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