Understanding Trust Influencing Factors in Social Media Communication

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Media links people and the government:

Provides political information
Facilitates political decisions
Analyzes political leaders and their capabilities
Avails the history and prospects of leaders
Informs the public about government plans and projects (Limaye et al., 2020)

Media plays an important role in the provision of information to the public regarding the quality of their leaders and empowers citizens to make informed decisions during the election period (Cheng et al., 2017). Political information concerning their leaders helps citizens develop the right attitudes towards the leaders and government.

Sets the public agenda:

Agenda setting
Agenda cutting
Determines priorities in the legislative arena (Malecki et al., 2021)
Provides information on government activities
Provides facts and realities

The public depends on the media for the provision of information to support their decisions and opinion regarding government performance (Limaye et al., 2020). What the media decides to highlight and cover determines the information available to the public and subsequent priorities in the legislative arena.

Promotes the free exchange of opinions and ideas:

Enhances sharing of ideas
Determines government operations
Influences government agenda
Criticizes and investigates government decisions
Encourages negotiation with the government

The media facilitates a smooth flow of information between the government and its citizens creating room for better understanding (Limaye et al., 2020). It ensures that the government knows what the public expects from its activities while citizens learn about the potential of their leaders.

Controls the government activities:

Evaluates whether the government is meeting its obligations
Highlights the public interest
Interviews government leaders
Collects public opinion
Provides feedback to the public and government

Media plays an important role in appraising and overseeing the activities of the government based on public expectations (Malecki et al., 2021). This encourages officials to remain focused on the achievement of their promises and objectives.

Supports well-functioning democracy:

Promotes transparency and enhances accountability (Cheng et al., 2017)
Reports election development
Encourages debate between candidates and parties
Promotes the communication of opinions and concerns
Provides information on the election process

Media helps voters know the progress of an election process and counting of voters, ensuring accountability and transparency (Cheng et al., 2017). It makes it difficult for dishonest leaders to engage in irregularities and compromise the credibility of an election.

Media provides a communication platform to enhance understanding:

Magazines and newspapers serve as forums to support political discourse
Televisions and radio briefs provide a platform for the expression of ideas (Limaye et al., 2020)
Media brings political and government stories to citizens’ living rooms
Explains ongoing events and issues
Covers interesting government stories

The media has been chasing critical information to help citizens learn more about the government. Moreover, citizens gain a better understanding of issues affecting them and learn to deal with the situation.

Media helps the government to achieve its objective:

Educates the public on beneficial policies
Citizens distinguish the good and bad leaders
Supports the government in influencing positive attitude from the public (Malecki et al., 2021)
Facilitates the elimination of discriminations and biases
Highlights vulnerable groups requiring assistance

Media enables the government to pass information to the public, making it possible to win support from its people (Cheng et al., 2017). The government educates its people and offers details of important events such as immunization, public health, and research.

Media promotes management of state resources and response to emergencies:

Promotes crisis communication
Enables citizen engagement (Limaye et al., 2020)
Encourages the development of public trust
Sets the record straight
Provides a cost-effective method of communication

Media benefits the government in many ways, particularly providing an effective method of communicating and interacting (Malecki et al., 2021). It enables sending beneficial information to the public and ensures necessary measures are taken at the right time.

References

Cheng, X., Fu, S., & de Vreede, G. J. (2017). Understanding trust influencing factors in social media communication: A qualitative study. International Journal of Information Management, 37(2), 25–35.

Limaye, R. J., Sauer, M., Ali, J., Bernstein, J., Wahl, B., Barnhill, A., & Labrique, A. (2020). Building trust while influencing online COVID-19 content in the social media world. The Lancet Digital Health, 2(6), 277–278.

Malecki, K. M., Keating, J. A., & Safdar, N. (2021). Crisis communication and public perception of COVID-19 risk in the era of social media. Clinical Infectious Diseases, 72(4), 697–702.

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