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The presented business venture is UnblockAfrica presupposing providing people in the area with access to the Internet and banking services. Several reasons explain the relevance of the given proposal, its beneficial nature, and the necessity to support the project’s evolution by investing in it. First, the UnblockAfrica project focuses on the fast-developing and attractive industry that continues to evolve and becomes a potent tool used by companies and millions of people globally. For this reason, the fintech industry is highly attractive for investors as companies operating in the given sector are capable of generating a high and stable income. Investing in UnblockAfrica, it is possible to become one of the shareholders and count for increased revenue and acquiring solid costs. Under these conditions, the first advantage of the project is its belonging to the promising and fast-evolving sector.
Second, the targeted market in South Africa can also be viewed as a highly beneficial environment. At the moment, about 20%-32% of people living in the area do not have a bank account. It is also linked to the fact that there is no developed banking infrastructure. At the same time, 52% of the population have access to the Internet, and they can use their phones to visit various websites. Under these conditions, there is a large market segment that can be influenced by the project. Being among the first companies to offer fintech services to clients in South Africa, it is possible to acquire stable positions, create a reliable brand name, and attract multiple clients in the future. In such a way, the current state of the market in the area can be viewed as favorable.
Finally, the target audience also has a stable and high demand for the given services. The number of potential users is about 6.1 million, which is high enough to guarantee the desired income during the first phases of the project’s functioning and create the basis for future evolution. The tendency towards the growth in the level of salaries and the improvement of individuals’ well-being also means that online banking services can be popular among the citizens of South Africa, and they will be ready to use new applications to manage their finances. Thus, the planned level of clients’ loos is low due to the advantages linked with using the service and its ability to meet the current clients’ needs. For this reason, the given three factors justify the relevance of the project and its beneficial nature.
Analyzing the project in terms of the commercial value, it is also possible to emphasize its advantageous character. The broad market with the undeveloped fintech sector offers multiple opportunities for generating additional value. Moreover, the large number of potential clients can also increase income. The absence of rivalry in the area because of the lack of similar projects guarantees the stable evolution of UnblockAfrica. It is forecasted that in the first year, it can generate about $ 138,422, and the revenue will increase up to $ 54,677,143 during the 5th year. The project will also precondition the evolution of the market and its development, which can also be viewed as one of the possible advantages and the ways to generate financial value. Under these conditions, working in the sphere of fintech, it is possible to expect high and stable revenues.
At the same time, UnblockAfrica has high social importance for the area. As state previously, at least a third of people living in the region do not have a bank account, meaning that they cannot benefit from using the comfortable, convenient, and safe method to manage their money. Additionally, the region is characterized by poor access to the Internet, which also deteriorates the quality of people’s lives. Under these conditions, UnblockAfrica will help to improve the state of communities by ensuring access to the Internet as it cooperates with partners in this field. Moreover, it will outline the opportunities to work with banking accounts by using mobile phones and other devices available to people. For this reason, UnblockAfrica will have a beneficial impact on the society of South Africa.
Concluding, it is possible to state that UnblockAfrica deserves $100,000 in funding. First, there are factors that justify its potential success and the ability to evolve. The favorable market, target audience, and high demand mean the ability to generate high financial value. Another important point is that the project will help to improve the quality of people’s lives as it will improve access to the Internet and offer people new and safe methods to manage their banking accounts, linking them to the global payment systems and international discourse. UnblockAfrica combines both social and commercial value, meaning that it is a promising venture that should be supported by investors and the government.
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