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Food delivery apps provide a service that delivers meals or grocery goods to a specific location. Individuals who cannot cook or do not have time to prepare, people who would like to remain in but prefer ready-made meals, and even individuals who use this app to share a trip with the delivery man are all served by the apps that offer this service. This work is written to think of UberEATS service in the concept of design thinking.
The immersion activities are built on the walkabout program. Designers travel to an UberEATS city every three months to study the local market in-depth. They examine the logistics and transportation structures while learning about the city’s culinary tradition. They conduct interviews with customers, restaurant staff, and partner organizations. Each visit contributes to the development of a thorough grasp of the various markets and clients. Order shadowing lets users watch the designs in action while sitting in people’s homes as they order supper, accompany partners on deliveries, and visit restaurants at peak hours. Understanding the demands of the consumers, how effectively the designs satisfy those needs, and what difficulties exist in the real world that a firm cannot recreate in the office are all improved by observing the goods in use.
In order to offer value to all of the many clients, this firm must swiftly reach critical mass. Customers must place enough orders for delivery services and restaurant operators to make a profit. Customers want a large selection of restaurants and a vast network of delivery partners in order to receive their meals swiftly. A business must produce things fast if it wants to expand its consumer base. It moves quickly and makes sure the business gets the proper design through quick iteration.
UberEATS is on a journey to create eating properly more accessible for everyone, everywhere, by utilizing Design Thinking. Consumers may order food from restaurants all around the world with Uber-speed delivery using the UberEATS service. People now have additional dining alternatives thanks to UberEATS. The designers on the UberEATS team are passionate about culinary culture, logistical difficulties, and the needs of a rapidly expanding firm. They take great satisfaction in their capacity to move swiftly, develop empathy for their clients, and ensure the efficient operation of complicated services (Liedtka, 2018). The concepts created by the UberEATS teams cater to a wide range of users with very diverse demands, but they all share a common goal: to make eating healthy convenient for everyone at any time.
UberEATS’s strategy involves using design techniques, such as ethnographic research, to develop an understanding of its clients and prototyping to create product-based solutions that address their demands. Every third month, UberEATS designers go to a new location to research the local cuisine, delivery services, patrons, and eateries. They watch delivery agents when they embark on deliveries and sit with individuals in their residences while they order their meals. The designers made notes as they examined and researched each of these stakeholders. Each UberEATS designer comes back to describe the issues they saw their clients frequently encounter after spending time in the environment of consumers and other influential individuals. To summarize, the designers of the UberEATS service directly referred to design thinking to realize their ambitions, which is reflected in the success of this service.
Reference
Liedtka, J. (2018). Why design thinking works. Harvard Business Review, 96(5), 72-79.
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