Trulia Company’s Competencies and Success Factors

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Table of Contents

Introduction
List of Trulia’s Tangible Assets
List of the Company’s Intangible Assets
Sources of Trulia’s Competitive Advantage over Competitors
Capabilities Possessed by the Company
Core Competencies of the Company
Strategic Recommendations
Quantitative and Qualitative Success Factors
Conclusion
Works Cited

Introduction

Trulia is one of the fast growing companies in USA due to its financial and operational performance (Advani 125). The company helps its customers to acquire, sell, or rent houses for the purpose of residence. The company uses an online platform to allow home searches and facilitate communication. The company operates in states such as New York and Colorado, but it is headquartered in San Francisco. In essence, this paper seeks to analyze the financial, technical, and operational aspects of its performance.

List of Trulia’s Tangible Assets

Tangible assets are physical properties owned by a business in order to help in the operations of the entity. In essence, although Trulia is an online business, it has various tangible assets as shown in this list.

Cash.
Trulia Head office in Francisco, Mission Street.
All pending earnings from homes from sales.

List of the Company’s Intangible Assets

The intangible assets are seen as non-physical properties that are owned by the company to facilitate business. Some of the intangible assets owned by Trulia are shown in this list.

Enterprise Relationships with moving.com.
Existing Technologies of the website and the database.
Trade name known as Trulia.
The company’s MLS Data Feeds for homes.
Premium users subscribed to the company.

Sources of Trulia’s Competitive Advantage over Competitors

In regard to competition, Trulia has one important and able competitor known as Zillow. However, Trulia has admirable and efficient local data visualization (Lauer 6). In essence, Zillow also enables the clients to access local data and visualize it. However, Trulia has additional and more specific information as shown in this comparative table.

Trulia’s Local Data Visualization	Zillow’s Local Data Visualization
Median Sale Prices	Median Sale Prices
Statistics concerning neighborhoods	Statistics concerning neighborhoods
A map for visualization	And a map for visualization
It shows crime rates in different parts
Provides the times a place is commuted
It provides maps with information on price heat
It provides the average national price heats on an online map

Table 1: A table showing the comparative advantage (Oier 45).

Evidently, there is a high disparity between the two companies as far as the visualization of local data is concerned. The level of visualization provided by Trulia is detailed and extensive. On the other hand, Zillow does not provide information relating to the level of crime and the heat prices (Oier 76). Instead, it provides limited local data such as the median prices and the neighborhoods. Bearing in mind that factors such as crime are considered when choosing a home, it implies that Trulia is the company of choice.

Capabilities Possessed by the Company

First, the company has the capability to operate online and woe customers to use their services. In the contemporary world, people prefer using technology to access information and buy products. As such, the company is positioned in accordance to the modern trends of online operations. In addition to maintaining contemporary consistency, online operations help the company to reduce the cost of operation (Radzewicz 63). Importantly, it reduces the cost without affecting the efficiency of the system negatively. As a result, the online model is one of the critical strategies used by the company. Second, the company has an admirable, extensive, and detailed visualization system. It has information of the medium pricing, level of crime, and the price heats among others.

Core Competencies of the Company

There are various aspects which serve as the core competencies of the company. First, the company has detailed property details as explained above. It provides information regarding tax data, area schools, and information on crime among other things. Second, the company uses information that has been generated and provided by the consumers. Trulia Advice is a service which enables consumers to contribute to problems and issues in the real estate industry. Lastly, the company ranks highly in the Google search engine. This enables the company to get many views from customers and become reputable in the market.

SWOT Analysis

Strengths	Weaknesses
It focuses and exploits domestic market It posses business units that have vast experience It has high profitability and a lot of revenue It has vast sales networks which are efficient for distribution	It conducts insufficient research and development The market is full of competition The business units are very small Future profitability is not guaranteed There is a possibility of experiencing high rates of loans
Opportunities	Threats
Possibility of venture capital It can have new acquisitions Profitability and high rates of growth The level of income is increasing	Increasing costs of operation and housing The competition is growing while profitability is reducing Prices are unstable

Strategic Recommendations

The company should find for new products in order to fight competition.
Trulia should consider acquisition of smaller companies or mergence in order to reduce competition.
It should conduct sufficient and wide market research to understand the demands and new needs of customers.

Quantitative and Qualitative Success Factors

Quantitative Success Factors	Total revenue-67,144,000 Gross Profit-55,126,000
Qualitative Success Factors	Visualization data Use of clients to generate information High market share Use of online business model

Conclusion

It is evident that Trulia is one of the fast growing companies that deal with real estates. In this regard, the company has a well managed, detailed and vast local data which helps consumers to locate a good residence. In addition, the company has made high profits, earned a sizeable market share, and acquired competitive advantage. However, the rising cost of housing, increasing competition, and price instability are some of the critical problems faced by the company.

Works Cited

Advani, Reuben. “Real Estate Investing.” Financial Freedom 29.3 (2012): 123-27. Print.

Lauer, Chris. “The Real Estate Crash.” Underwater 13.5 (2012): 3-8. Print.

Oier, Mark. “The Changing Real Estate Risk Premium: Comparative Evidence from the UK. Australia and USA.” Proceedings of the 21st Annual European Real Estate Society Conference 13.4 (2014): 34-89. Print.

Radzewicz, Anna. “Real Estate Market System.” Real Estate Management and Valuation 36.8 (2013): 56-68. Print.

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