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Assessment of the Booths
The two booths present very innovative and high quality products in the show. However, there are specific disparities notable in the two presentations. Perhaps, this might be attributed to the differences in the policies and organizational cultures of the two companies. Unidem Sales Inc. has continually transformed its presentation strategies and features (Marketplace Events 2012).
The presentation indicates a significant improvement from the previous shows. It is one of the leading companies with magnificent presentations in the Home Shows. Unidem Sales Inc. has a strategic location within the Home Show. Most customers can easily access the display section of the company. In essence, it is observable that there are no visible obstructions within the scenario. This condition enables easy traffic flow and movement of customers within the display section.
The adjacent booths within the location offer competitive advantage to the company. The situation enables Unidem Sales Inc. to adopt and implement transformative mechanisms for presentation. Observably, some of these adjacent booths present unique products. Consequently, this reduces the level of competition for customers. There are heavy traffic movements within the area of display. This means that the company is exposed to the public (UNIDEM Sales Inc. ND).
Different personalities have the capacity to access and view the company’s products within the Home Show. This is advantageous because it increases the level of sales and promotion of the company’s goods. The booth covers a remarkably wider section within the whole show ground. The dimensions are adequate to contain a relatively high number of window shoppers or customers. However, this is possible within specific intervals.
The layout enables easy movement of customers and staff within the booth. Adequate lighting is provided within the entire show room. The glass walls used in the show room increases the ease of visual access. In addition, the architectural design applied in the show room enables free air circulation.
Apart from this, it enables penetration of natural light rays and applies the current “green concept” technology. Unidem Sales Inc. does not apply any presentation or graphic technology within the show room (UNIDEM Sales Inc. ND). The company targets the potential homeowners and real estate agents. Therefore, it readily meets its target audience within the Home Show booth.
The customers obtain brochures, placards and printed exhibition materials from the booth. These are important in diverse ways. For instance, the visiting clients can influence their fellows to obtain their home decors from the booth. This increases the volume of sales and revenues for the Unidem Sales Inc (Marketplace Events 2012).
Indicatively, samples are not available for all the visiting customers. This may have a limiting impact on the sales turn out. The booth is hospitable and friendly to all visiting customers. These conditions are depicted by the excellent and friendly customer service initiatives offered by the company staff within the booth.
Umbra store has a very distinct promotion booth. The booth is located within a spacious area with easy accessibility by all clients. There is limited traffic movement within its area of location (Umbra Ltd. 2010). The situation is unlike in the case of the other booths. All clients access the booth during any time.
Traffic congestion is limited and individuals walk freely to the various points within the booth. Any competitor does not surround the booth. Therefore, it enjoys high level of monotony. The booth is slightly wider in dimensions as compared to the Unidem Sales Inc. The layout allows easy mobility, adequate space of window-shopping and increased level of contact between the clients and the promotion staff.
The arrangement of products enables customers to view and compare these goods in terms of different prices, quality and value. All walls of the booth are made of painted translucent glass. The painted glass walls attract customers and provide a great deal of aesthetic quality to the booth.
Ideally, this is a unique quality depicted by the Umbra Store (Marketplace Events 2012). The booth uses artificial lighting systems. These are supported by powerful backups from generators installed in the exterior of the building. The building design limits the application of natural lighting. However, the booth still has adequate visibility.
The use of different genres of music within the booth caters for the entertainment needs of different age categories of customers. The booth also applies graphic display technologies. The technology allows the display of different products in three dimensions within particular intervals.
Moreover, the booth uses the recent technologies in the demonstration of the various products within its shelves. This provides it with a competitive advantage over the Unidem Sales Inc. The Umbra Stores deals in assorted array of products (Umbra Ltd. 2010). These are mostly used for decorations and fittings within the domestic domain.
Some of the potential clients include families, homeowners, real estate agencies, hoteliers and business organizations within the hospitality industry. It is observable that the company has a considerably wide range of customers as compared to its competitors. The booth provides discounts to visiting clients.
These are in form of takeaway product samples (Marketplace Events 2012). However, it does not offer the promotional materials such as brochures for its esteemed clients. The booth has an ambient and comfortable environment for all its clients. Generally, it provides a quality environment for business deals.
Conclusion
The Home Show harbors several participants. However, both the two highlighted booths are unique and competitive. They both utilize transformative presentation skills to enhance their marketing efforts to all customers. Particularly, Umbra Store has a modern booth. The booth applies contemporary technology in the display of its products (Umbra Ltd. 2010).
Evidently, the booth is strategically located within the show room. It enjoys a high level of accessibility by all clients. These observations are unique and different from the applications within the Unidem Sales Inc. The Umbra Store uses different genres of music in their promotion within the booth. The concept helps in the attraction and entertainment of many clients from different cultures, backgrounds and age categories.
Unidem Sales Inc. lacks the graphic presentation technologies for the display of their products. Additionally, it has a limited capacity for visual display. The customers do not have adequate visual access to all the products within the booth (UNIDEM Sales Inc. ND). The Umbra Stores have integrated transformative architectural designs. Their booth has sufficient lighting and space necessary for all clients. It is clear that the Umbra Stores have distinct features from other booths within the Home Show.
There is a high level of competition within all markets. As a result, only innovative companies are able to survive. The Umbra Stores have diverse products in their booth. Customers can access all household products needed under a single roof. This provides it with a competitive edge as compared to the adjacent booths.
Works Cited
Marketplace Events. Smart Living Steam Mop / Unidem Sales Inc. Booth 554. 2012. Web.
Marketplace Events. Umbra Store. Booth 958. 2012. Web.
Umbra Ltd. What’s New. New arrivals from the Umbra designers. 2010. Web.
UNIDEM Sales Inc. About Us. ND. Web.
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