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To produce a nine-page preliminary consumer buying behavior report (excluding co
To produce a nine-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Each country should be discussed in at least three pages with its own headings and subheadings. Make sure that your report is specific to consumers of ACME’s potential product in the three countries, and not to consumers in general.
Support the work with the course readings and at least four scholarly sources and 12 reliable non-scholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMGC Library databases, such as Hoover’s, Statista, and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The report should be organized using headings and subheadings to improve its readability.
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