This write-up should address the study questions for the case, use thoughtful an

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This write-up should address the study questions for the case, use thoughtful an

This write-up should address the study questions for the case, use thoughtful analysis, and come to clear recommendations for the company in question.
It should be no more than 3 pages (plus exhibits if needed), using single space and with a font no smaller than 12 point.
The assignment MUST be turned in on time!
Absolutely NO late submissions will be accepted.
For the “Long Case Write-Up,” you should use information from the case readings (and no other sources other than our course materials) to answer the following questions.
Please remember you are not supposed to have sub-headers to answer these questions as discussed in class.
1. What implications do the PESTEL forces have for the present (2022) and future performance of the fast moving consumer goods (FMCG) sector in China?
2. What implications does the Five Forces for FMCGs in China have for the present (2022) and future performance of the FMCG sector?
3. Please assess P&G’s strategy (overall and in main activities) as described in the P&G in China 2022 case (only). What did they do right and what did they do wrong? Are they on the right track as of 2022?
4. How should P&G improve its sales target in China for the near future (e.g. by 2030)? What target market and geographies should it emphasize? Please justify your answers.
5. Does P&G have the right China strategy (overall and in main activities) to get there? If not, what changes should they make? What recommendations would you offer?
6. What challenges or opportunities do developments in China pose for P&G’s global strategy and the way it operates globally? How might P&G’s experience in China shape its global activities?
ADDITIONAL INFORMATION
The report must adhere to the following guidelines:
Your grade is based upon the quality of your responses and supporting arguments, which must integrate the relevant course concepts, as well as the ability to communicate your ideas.
Your argument should be logical and supported by facts from the case.
Do not provide definitions of concepts in your case analyses, rather apply the concepts to the case facts.
Do not present a summary of the case, instead offer a well-supported evaluation using case information and incorporating concepts from the readings.
Your case analysis must be well organized and structured as one continuous document. If there are multiple questions do NOT divide your memo into different sections to answer each question separately.
A well-organized analysis starts with starts with an introductory paragraph which is followed by several additional paragraphs that expand on the information presented in the introduction.
Each subsequent paragraph has a main sentence followed by several sentences that present information that supports the main sentence. This information can come from the case readings or your own research or experience.
Avoid putting many different ideas into one sentence or paragraph. Develop each point separately.
Well-organized memos have paragraphs structured so that the strongest arguments are first, followed by progressively weaker arguments.
You can address the memo to whomever you want. Assume that the reader is familiar with the case and has read the assigned case materials.
These are individual assignments.
Use a formal citation style (any formal style you want).

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