This project consists of a research project by answering specific questions by m

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This project consists of a research project by answering specific questions by m

This project consists of a research project by answering specific questions by means of designing and
conducting a survey using Qualtrics®. It will assess your skills to analyse secondary data (databases, google scholar) and gather primary (survey) data by designing and conducting a small survey (open and closed questions) using
Qualtrics. This is an exploratory study and the aim is to get a better understanding what people (consumers or non-consumers) think and feel about a brand of your choice. Select a brand you are passionate about and want to use as the topic of your research. To gather data, use a sample of at least 100 respondents. Next to basic descriiptive
statistics, also conduct more advanced statistical analyses, including frequency tables, simple correlations, or T-tests to assess it quantitatively by means of Excel, other statistical software, as well as analyse your qualitative data by means of word clouds (e.g., Tagul, WordArt) and ChatGPT and other GenAI tools. Write a final report between 20-
30 pages long (4,000-8,000 words). Focus on quality and not quantity. Make it look professionally formatted.
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The company choice for this research paper is: Samsung (as a mobile brand), comparing with other mobile brands (the survey contains the brands that were compared).
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The survey is already done and I had 32 respondents of the 100, but no more is needed, please use only the 32 that I had, there is no need to fake the survey.
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I am attaching all files needed as follows: 1 Project Guide; 2 Example Projects (please do as closes as possible to the examples, including format); The Survey *already done*; The Excel File for the Survey which will have all the data needed for data cleaning, as well as to create the frequency tables, correlations, T-Tests;
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Please do not use Chatgpt for the writing part, it does not need to be perfectly written, but needs to at least look human-made and with a college-level writing, not a doctorate. Quillbot for spell-check is ok, as well as WordArt to include images of the qualitative data. Please get the 5 sources that are needed from Google Scholar.
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Please do as close as possible to the examples.

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