The Use of Social Media in Marketing

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There is every indication that social media marketing is rapidly replacing the conventional marketing platforms that have been used for a long time. The World Wide Web has been widely accepted as a viable medium through which marketing can be executed.

As a matter of fact, most contemporary business managers believe that they can hardly do without wrapping their businesses around the internet through social platforms. This implies that marketing has been revamped with extreme focus on the targeted audience and not merely profitability (Castronovo and Lei 125).

In the past few decades, it was possible for companies to grow and post impressive performances without putting in place aggressive marketing. However, it is now almost mandatory for business enterprises to engage in advertising and marketing.

The dissemination of marketing messages is the main principle behind viral marketing in social media. In other words, internet-based channels are used for sharing viral marketing messages. Customers and business enterprises may connect emotionally when viral marketing is carried out in the most successful manner.

Perhaps, it is crucial to briefly explore why social marketing through social media is increasingly becoming vital in the internet. To begin with, it is imperative to mention that changes have taken place in regards to roles of marketing. In addition, the same changes have been enhanced by social web.

The traditional marketing tools are increasingly becoming irrelevant and less effective. This explains why the mass marketing model has been undermined. The social web context has also set up new guidelines for evaluating marketing success. Moreover, true interactivity has been promoted by the new forms of social media marketing.

In order for companies to utilize social media marketing successfully, they are definitely required to make use of contents that are relevant to the targeted audience. Besides, professionally designed websites cannot be ignored at all. There is usually no control in viral marketing bearing in mind that it is purely verbal. When considering the new forms of marketing, it is interesting to note that they are free of collateral. Both digital media relations and digital media marketing should be employed when engaging in social web marketing.

For example, companies that use social media such as Facebook and Twitter ought to realize that the latter are marketing platforms that are generally non-intrusive. Marketing managers should realize that messaging is not the only role of social web. It is necessary to change the way old things have been done for a long time.

Nonetheless, the use of social media in marketing does not rule out the relevance of old marketing platforms such as billboards, TV and radio. Companies that expect to experience huge success in their marketing portfolio should use both the social media and conventional marketing tools (Daniasa 280).

Works Cited

Castronovo, Cristina and Huang Lei. “Social Media in an Alternative Marketing Communication Model.” Journal of Marketing Development and Competitiveness 6.1 (2012): 117-134. Print.

Daniasa, Cora. “The Mechanisms of the influence of Viral Marketing in Social Media.” Economics, Management and Financial Markets 5.3 (2010): 278-282. Print.

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