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Uber was founded as far back as 2010, but it has already managed to gain massive popularity among users only five years later. This is because it was the first app that could compete with other passenger transport services. In addition, the ability to flexibly customize the journey, the convenient design of the app on your phone, and its conciseness were able to win the hearts of many potential customers. However, Uber still exists today, and a lot has changed since 2015 (Moon, 2017). Looking at the pictures of the app of that time, it can be seen that not much has changed, the same buttons and overview. For example, many competitors have entered the market, offering both lower prices and better travel conditions. Since then, the company has focused on a stability strategy. Although one of the most efficient and has not outlived its potential, the world is changing, and the company must move with it. However, Uber has found a way to adapt to the passenger transport market and is still one of the best services around the world.
Despite its success, the company still has much to strive for, and new corporate strategies should help. If you look at Uber as a firm that has to offer its services worldwide, you’ll notice that the company doesn’t exist in every country. This is a significant flaw, and there is a need to expand its reach around the world. In addition, one needs to think about the convenience of existing customers. For example, the design of their application needs to be updated, and the functionality needs to be expanded. Adding new features will allow you to retain your existing customers and attract new customers for your services. By improving its external policy and developing the full potential of its app, the company can expect to strengthen its position in the passenger transport market.
Reference
Moon, Y. (2017). Uber: Changing the Way the World Moves. Harvard Business School.
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