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A social enterprise is a business that exists not only to make a profit but also to address social issues. Such companies focus on solving social problems such as poverty, unemployment, environmental issues, and others (Gupta, et al., 2020). Moreover, they measure their success not only by financial indicators but also by the social impact they make.
Too Good To Go fits my definition of a social enterprise, as it also addresses the issue of food waste. Using their mobile application, users can purchase food from restaurants, cafes, and stores that would otherwise be discarded at the end of the day, thus wroking to reduce food waste and raise awareness about the problem. Too Good To Go’s social dimension has contributed to its success. On one hand, the company helps solve the problem of food waste, which is of great importance for protecting the environment and the planet’s resources. On the other hand, offering products at reduced prices makes them more accessible to consumers, which promotes a more equitable distribution of food in society (Saebi, et al., 2019). Entrepreneurship and business aspects can be critical factors in creating social value (Bansal, et al., 2019). Too Good To Go uses an innovative business model and mobile application to link the need for food products with the problem of food waste. This helps the company to maximize social value and achieve financial sustainability.
In conclusion, Too Good To Go is a successful example of a social enterprise that demonstrates how business can be used to address social problems. The company proves that social value can be an essential factor in business success and that reducing food waste can positively affect the environment and society as a whole. The innovative business model and mobile application used by the company allow for the maximization of social value and financial sustainability. Overall, social enterprises can play an essential role in improving social and environmental conditions and achieving a more equitable distribution of resources.
References
Bansal, S., Garg, I., & Sharma, G. D. (2019). Social entrepreneurship as a path for social change and driver of sustainable development: A systematic review and research agenda. Sustainability, 11(4), 1091.
Gupta, P., Chauhan, S., Paul, J., & Jaiswal, M. P. (2020). Social entrepreneurship research: A review and future research agenda. Journal of Business Research, 113, 209-229.
Saebi, T., Foss, N. J., & Linder, S. (2019). Social entrepreneurship research: Past achievements and future promises. Journal of Management, 45(1), 70-95.
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