The Tesla Brand’s Vehicles and Their Benefits

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Table of Contents

Introduction
Discussion
Conclusion
References

Introduction

The selected global brand is Tesla, and the paper will address vehicles’ functional and emotional benefits. Mayo and Kay (2022) state that autopilot is a driving assistance technology that is preinstalled on all Tesla vehicles. The feature allows a vehicle to navigate, accelerate, and halt inside its lane autonomously.

Discussion

The functionality is not intended to replace a driver’s duty but rather to simplify driving and minimize incidents. The second functional advantage is that Tesla has a karaoke function that lets vehicle owners choose from an extensive library of music and song lyrics (Mayo & Kay, 2022). Furthermore, the karaoke music collection includes songs in a variety of languages. Finally, all Tesla models include a distinctive touchscreen with various amenities, such as online games, streaming platforms, and real-time traffic data (May & Kay, 2022). The displays also house basic functionality like temperature control and GPS.

Tesla began with a mission to shift the automotive market from gas-powered to electric vehicles. Robertson (2018) emphasizes that the brand seized on the consumer’s eagerness to help the environment and launched a movement. Hence, while purchasing a vehicle, the first emotional reward is the sensation of protecting the environment. Because Tesla automobiles are costly, popular, and technologically advanced, the second emotional advantage is status. Tesla recognizes that a premium automobile must be appealing, whether it costs $55,000 or $110,000, to give an owner a feeling of getting noticed (Robertson, 2018). Finally, because the brand concept is that the electric car is created for the future, feeling safe and comfortable is another emotional advantage (Robertson, 2018). Thus, the high performance of these vehicles allows drivers to relax and rely on modern technology.

Conclusion

To conclude, it is critical to focus on emotional and functional product advantages to create a successful brand. According to Robertson (2018), businesses aim to have an emotional spot in the consumer’s heart and a logical place in the consumer’s intellect. Tesla recognized a chance to challenge the conventional thinking that energy efficiency meant unattractive and slow. Tesla invested in technology to create a strong desire for their automobiles. The emotional advantages of owning a Tesla include feeling ecologically friendly, safe and recognized.

References

Robertson, G. (2018). Tesla case study: How Elon Musk built Tesla based on creating intense desire.Beloved Brands. Web.

Mayo, A., & Kay, G. (2022). 22 features that make Tesla cars unlike any others. Business Insider. Web.

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The Tesla Brand’s Vehicles and Their Benefits

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