The SWOT Analysis: Cityville

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The SWOT analysis presented below shows the assessment of what affects Citiville Arts (“SWOT analysis”). As for the unknowns that should have been included, but the case study lacks information on the topic, they are the specific preferences of the Citiville community in terms of art-related programs. Although there are manufacturing facilities and a corporation, the number of people employees there is 400, out of 15,000 from Cityville. The median household income is lower the that state’s average. Hence, Cityville may struggle with attracting clients for its programs. On the other hand, the case study states that upper-class management and employees in this city complain of not having sufficient facilities that would suit their needs. Hence, an opportunity for establishing programs that target the upper-class segment exists for Cityville, especially considering that the company has $200,000 of savings for emergencies and investments that can be used to develop a new program.

Strengths

  • Cityville has a building and a parking lot
  • Holds classes and entertainment programs
  • Citivile’s budget is balanced, with $200,000 attributed to savings or investments
  • Respected in the community
Weaknesses

  • Located far from the metropolitan area
  • The community lacks amenities desired by the upper-class employee’s desire
  • The majority of the staff is hired on a per-program basis
Opportunities

  • The city does not have many other art facilities
  • Cooperation with Community Partners
  • Establish an upper-class program
Threats

  • More people are living in poverty in Cityville when compared to other communities
  • A large number of citizens over the age of 65

Work Cited

MindTools, Web.

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