The Supply of Nike Company Products

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Table of Contents

Introduction
Training
Health Issues
Top Management Involvement
Forming Individual Tasks
Formation of a Trade Union
Conclusion
References

Introduction

The Nike Company has gone through tremendous criticism regarding the form of labor used by the contractors involved in supplying its products. The criticism affected the reputation of the Nike Company and this was reflected in the reduction of profits. For any organization intending to maintain its high status within the marketplace, it should ensure that ethical standards regarding the workers are highly upheld. The form of labor that any organization adopts should, therefore, be genuine and the laborers need to be recognized as vital assets of the company. Laborers should also be accorded enough respect (Sislin & Murphy, 2009).

The contractors involved in the supply of Nike products used child labor and at times, went to the extent of imposing over time to all the workers to get the maximum benefit from them. The administration of the Nike Company has come up with a mindset strategy that focuses on the improvement of the form of labor employed by the outsourced contractors. Through this, the company has established a system that is concerned with ensuring that the workers’ rights are not violated and also ensuring that their living standards are upgraded. This has been achieved by using the following strategic mindset.

Training

According to Halbert and Ingulli (2011), lack of adequate programs to enlighten the children has led to most children being left in the streets while others choose to seek cheap employment to sustain their livelihood. Nike Company has established a training program of the children geared towards instilling knowledge to the youngsters which can be very helpful in the future. The under-aged children are trained on the requirements of the job to enable them to provide useful labor.

This training has played a vital role in increasing the effectiveness of the form of labor provided. On the other hand, all workers in the company are also trained regarding their rights in the workplace as well as certain necessities that are required in the footwear industry. Continuous training of the workers enables individuals to have a clear understanding of what is required of them in the workplace.

Health Issues

Poor working conditions present in the workplace reduces the effectiveness of labor provided by the workers. For good health to be achieved, Nike has the responsibility of increasing the number of wages given to the workers to enable them to have decent living standards. Improved living standards ensure that the diet taken by the workers is appropriate hence guarantees the workers a healthy life. Healthy lifestyles have a direct positive influence on the labor provided. Concerning employee’s health, Nike Company has come up with a strategy where workers are given time to exercise to ensure that they attain a healthy body. Through this, the company has been able to improve the effectiveness of the labor that it gets from the workers (Hill and Jones 2012).

Top Management Involvement

The management of a company has a direct influence on the form of labor within the workplace. The laborers work effectively when they have support from the managing team. A positive attitude from management improves the productivity of the workers. The Nike Company has been at the forefront in the reorganization of the management structure to include only those personnel that are friendly and can, therefore, create a positive attitude to the workers (Jennings, 2011). The management is encouraged to form teamwork which will create a positive attitude for the workers hence leading to effective labor in the workplace.

Forming Individual Tasks

Various organizations adopt a system where workers are assigned duties according to their area of specialization. The Nike Company has followed this system where different duties in the production of the footwear are assigned according to the specialty of the laborer. Through this, the level of effectiveness of the labor in the workplace increases as the employees are motivated to work in their area of specialization.

Formation of a Trade Union

According to Firestein (2009), the formation of a trade union in the workplace is a trusted tactic that improves the welfare of workers. The trade union adopted by the Nike Company ensures that the workers’ rights are protected and misconducts performed to the workers are highly criticized. The members of the trade union have the responsibility of forwarding all the worker’s grievances to the top management. Through this, the laborers are provided with suitable working conditions.

Conclusion

Following the issue regarding labor exploitation by the contractors involved in the supply of Nike’s products, Nike has come up with a policy that is aimed at ensuring that the labor that the contractors use is legal. The company has enhanced workers’ protection by forming unions that defend the interest of every single laborer in the working place. Establishing a minimum wage which should be paid to workers has improved the living standards of the laborers. This has had a direct effect on the health of the workers’ hence increasing the effectiveness of labor delivered in the workplace.

References

Firestein, P. (2009). Crisis of Character: Building Corporate Reputation in the Age of Skepticism. New York: Sterling Publishing Company, Inc.

Halbert, T., & Ingulli, E. (2011). Law & Ethics in the Business Environment. London: Cengage Learning.

Hill, L. W. C., & Jones, R. G. (2012). Strategic Management: An Integrated Approach. NewYork: Cengage Learning.

Jennings, M. M. (2011). Business Ethics: Case Studies and Selected Readings. London: Cengage Learning.

Sislin, J., & Murphy, K. (2009). Approaches to Reducing the Use of Forced Or Child Labour: Summary of a Workshop on Assessing Practice. New York: National Academies Press.

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