The Success of Pfizer in the Context of the Intrasystem Approach

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Table of Contents

Introduction
Discussion
Conclusion

Introduction

Pfizer is a renowned global biopharmaceutical company established in New York in 1849 and best known for its COVID-19 vaccine. The company is also recognized for its medicines, including the antidepressant Zoloft, the erectile dysfunction drug Viagra, and the sedative and antidepressant Xanax. Pfizer products are available in markets in more than a hundred different countries.

Discussion

The success of Pfizer in the context of the intrasystem approach shows that the business decided to establish specialized departments with distinct leaders, allowing each team to have more defined objectives and outcomes. The company’s demonstrated profitability and return on investment indicate that it is successful according to the second criterion of the external resource approach. The implemented technical method allowed employees to outsource their tasks and prevent burnout among their employees.

Pfizer follows a matrix structure, enabling it to decommission tasks, monitor progress, and adjust efficiently. The business also demonstrates flexibility in its interactions with stakeholders, continually broadening its variety and adapting to a changing environment. One of Pfizer’s strategies is employing strategic alliances to share resources and co-create new projects with other businesses. Pfizer is focused on its employees and developing an organizational culture that motivates employees and upholds a favorable reputation. An approach to business that is entirely consistent with the company’s vision is one based on differentiation. As a result, Pfizer has a broad, all-inclusive target market rather than a specific one.

Conclusion

The recommendation for Pfizer is to improve pricing control, as the differentiation strategy results in high prices for products, which can lead to lower sales. Furthermore, it is critical to protect and strengthen their brand, which already has a positive reputation but is at risk of being compromised due to integration with affiliate businesses.

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The Success of Pfizer in the Context of the Intrasystem Approach

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