The Success of Cheesecake Factory

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Introduction

The cheesecake factory is a restaurant business that operates over 165 upscale in America and manages bakery production facilities. David M. Overton is the companys founder, started the first Cheesecake Factory restaurant in 1978 in Beverly Hills, California. The first restaurant established the approaching group project. The company operates one self-service and other baked goods. In 2006 Cheesecake factory opened a second bakery in the Rocky Mount plant which handles the delivery of products for the eastern half of the United States. In early 2011the Company then expanded to the Middle East.

What are the components of a restaurant concept?

A restaurant business is a risky investment, but starting the restaurant in the right marketplace can be accomplished within a short period. The components of a restaurant concept that make a successful restaurant business investment are:

The selling point, apart from giving the customer the best food and service, also requires specific products to market to attract more customers. It is an emotional connection with the customer, and they will always remember it. People use a different strategy to conduct their business, and having an unusual pricing strategy will attract more customers than comparing your opponent products price. The Cheesecake factory has pricing menus focused on gross profit. The cheesecake marketing strategy helps them to sell their product and service. By using the word of the mouth, where another client a recommended to the restaurant by the old customers, people know the plant products. Cheesecake also advertises its products online, for the potential customers understand their delicious product and can make an order. Marketing ploy attendance is a prerequisite then having nutritious food, and there is a need to collect data and modify it to be able to understand the market trend of the business.

What are the unique selling points that have led to the success of the Cheesecake Factory?

The unique selling points of Cheesecake factory are their skillful management team and their higher concentration, meeting their customer expectation through emotion Cheesecake factory faith in people minds. At the entrance, of most Cheesecake restaurants, they have the burger king offers accommodation, and they perceive to have it. This is a real emotional relationship with customers; they will remember how they felt. Cheesecake does its job by positioning its restaurant within the market reach and defining the restaurant target market in terms of pricing and marketing strategies. The Cheesecake factory accelerated the companys competitive strategy by identifying its rival strengths and weakness and increasing consumer spending in the market.

Conclusion

The Cheesecake factory has built its brand name for a long time, and people get to know about their products and service across the globe. This is because of the emotional connection, built vivid memories and link. The Cheesecake Company is successful because of the expertise nature of the owner code, together with his management team. The accelerated opening of a new restaurant and the development of fresh bakery products. The company has provided the main reasons for pursuing a restaurant business venture, by being the only one who does it, in the best way.

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The Success of Cheesecake Factory

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