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Summary
Fundraising is a crucial step in raising capital for a noble cause/venture. This proposal focuses on the “Run for Heart” fundraising drive. This event is based on the rising cases of heart disease in young children from birth to 10 years. Heart disease is a severe condition whose treatment costs a fortune. For this reason, the organizers of this event felt the need to sensitize society on the diseases and raise funds to help children suffering from heart diseases receive the medication and care they need for a full recovery.
The “Run for Heart” fundraising event comes at a time when our country is celebrating our athletic champions. The event, which will take place in the third week of the coming month, is set to bring together at least two thousand athletic champions, sponsors, and influencers. This fundraising event aims to show the world how we can use our talents to improve people’s lives. This event is organized by medical practitioners, media influencers, and investors who have found the need to join the fight against heart disease in children.
Every person who wishes to participate in the athletic competitions will pay a sum of $20. This money will support the activities on the three-day event and save the rest in our medical support account. In addition, drinks and printed t-shirts bearing the name “Run for Heart” will be sold to every person participating, including the spectators. The event is expected to generate a minimum of $20 million. The top three participants will be rewarded with a gift worth $2000, $1500, and $1000, respectively.
The event will begin on the third day of the month and continue for three days. For security reasons, the event will happen during the day, giving participants time to rest and be ready for the next day. This event has attracted the attention of successful athletes around the globe who have decided to run not for money but to save lives. Everyone is invited to this noble cause that will transform the lives of many children and parents globally.
Marketing/Communication Calendar
With only three weeks remaining, the organizers have decided to move fast to ensure that everyone receives timely communication about the event. Everyone is assured that enough measures are put in place for the security and accommodation of every participant. The calendar below gives an outline of the events and their scheduled time. We will do our best to keep the schedule as presented. However, prompt communication will be made in case of any changes.
Sample Event Messaging
Marketing Piece (email) sent to Potential Participants (Athletes)
- To: [email protected]
- From: runforheartfundraising.org
- Subject: Invitation to the “Run for Heart” fundraising event
Hello Ferdinand,
I hope this finds you well, even as we celebrate you as our own athlete who has made our nation proud. The “Run for Heart” fundraising event will be held on the third week of next month to raise funds for the treatment of children suffering from heart conditions. We plan to have famous figures such as you grace the event and help advance our mission. A small compensation package will be offered to the winners. This event comes at a time when the country is celebrating its athletic heroes who raised our flag high in the just-ended Olympics. Having you at this event will be a big plus for us and society. If you need any clarification, reach out to us through this email.
We look forward to hearing from you soon and possibly have you in this noble event.
Thank you in advance
Regards,
“Run for Heart” event organizers.
Email Sent to a Social Media Influencer
- To: [email protected]
- From: runforheartfundraising.org
- Subject: an invitation to participate in the “Run for Heart” marketing campaign for its fundraising event
Hi Christiano,
We are proud of you as you are one of the most influential celebrities in the world. You have been ranked top influencer on Instagram, Facebook, and other social media sites. We would like you to partner with us in spreading awareness of this fundraising aimed at generating funds to help children suffering from heart conditions. Your videos on social media will have a wide viewership and consequently lead to more participants.
We look forward to hearing from you soon
Thank you in advance
Regards,
“Run for Heart” event organizers.
Day–Of–Event Message Sent to CNN Head Office
Hello, this is to remind you of the “Run for Heart” athletic competitions happening at the national stadium. Remember to air them on your channel for at least 6 hours starting from the official launch today, and throughout the three days, it will be happening. Food, accommodation, and security will be provided for your teams at the stadium. Your channel is very popular and may increase our chances of receiving donations from well-wishers.
Thank you.
Sample Fundraising Messaging
Donation Request Letter
“Run for Heart” event organizers,
Edensville Towers,
New York, NY 1204.
September 27, 2021.
Ms. Gomez Selena,
123 Top towers,
NY 10465.
Dear Ms. Gomez:
We, the organizers of the “Run for Heart” fundraising event, request your donation to support the event and generate funds for our medical account for children suffering from heart diseases. As you may already know, heart diseases have increasingly affected people of all ages and races. Our mission is to help young children who are in dire need of specialized treatment for heart diseases. We accept donations from all people in all forms; cash, electronic, and cheques. You can send your contribution directly to the mobile money transfer numbers dedicated for this event (the numbers are displayed at our offices and you can call to ask for the numbers at any time) or visit our office indicated above. Your contribution is highly appreciated and will be appropriately used. We encourage honesty, integrity, and transparency so we will give a financial statement showing funds allocation. You can also invite your friends and colleagues to share in this noble cause. Thanks in advance for your kind contribution and all-around support.
Sincerely,
ANK
The “Run for Heart” event organizers.
Thank –You- For- Donating Letter
“Run for Heart” event organizers,
Edensville Towers,
New York, NY 1204.
September 27, 2021.
Ms. Gomez Selena,
123 Top towers,
NY 10465.
Dear Ms. Gomez:
We, the organizers of the “Run for Heart,” would like to sincerely thank you for your generous contribution to our fundraising event held last week. You have touched the lives of many young people with your kindness. You have set an example to many young people who would want to share in such noble missions as these. We understand that with the present economic situation, you had to sacrifice some things to contribute to this event. We look forward to more cooperation with you. We also appreciate your support in increasing awareness of this event to those around you. We received many inquiries for information and financial support from well-wishers globally. We believe that you are one of the reasons why so many people turned up for the event.
Sincerely,
ANK
The “Run for Heart” event organizers.
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