The Ronald McDonald Charity House Company Analysis

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Table of Contents

Internal research
Media tactics
Works Cited

Internal research

National organization

The Ronald McDonald Charity House is organized into chapters that help communities across the globe in terms of shelter, funds, scholarships, grants, and other charity needs. The organization consists of a board of directors and chapter leaders who have the role of managing any logistical support and requests. The charity center exists in most of the states within the US and other 58 countries across the world. This paper will concentrate on the Connecticut chapter.

Connecticut chapter

The Connecticut chapter is one of the largest among other chapters of the Ronald McDonald Charity House. The chapter is based in New Haven.

Internal organization

The Connecticut chapter has 78 employees and more than 2,000 volunteers across the New Haven region. Most of the volunteers are young people who participate in community activities (Ronald McDonald House Charities of Connecticut par. 7).

Programs

The chapter offers programs such as grants, scholarships, and housing. The chapter also offers special programs such as the local hero award, which targets talented teachers within Connecticut (Ronald McDonald House Charities of Connecticut par. 7).

Events

The Connecticut chapter is associated with several annual events that are aimed at empowering communities. The annual local hero award is an event which occurs after every twelve months and has a large following among the young adults and education professionals.

Budgeting issues

Most the events and sponsorships are planned within the annual budget. During the process of budgeting, priorities are addressed depending on their urgency and availability of funds. Despite heavy support, this chapter has not donated very much to the surrounding communities.

Media tactics

There is need to establish an effective communication tactics to address the current problems such as little publicity and low donation among others.

Search engine optimization

The Connecticut chapter may use the internet in the form of search engine optimization. This form of media targets the middle aged audience who has access to the internet.Search engine optimization for the Ronald McDonald Charity House website can be achieved through installing plugins that possess extra features such as page navigation, thumbnail, and customized page numbers.

Specifically, this proposed system in Google will consist of a multi tab page that will serve different areas and services to online customers (Jin, Suh, and Donavan 48). Thus, constant blogging of the website and recruiting other independent bloggers will give the Ronald McDonald Charity House website a competitive advantage in marketing its products.

Social media

Social media, especially Google, Linkerdin, and Twitter have gained popularity among charity organizations and individuals who use these sites as interaction modules to share experiences and exchange ideas. In the charity industry, social media has penetrated the communication environment and currently commands a large following among the users.

Reflectively, Google, Linkerdin, and Twitter are ideal tools for branding and building community following for the Ronald McDonald Charity House website. Through likes and tweets, the donor base for the Ronald McDonald Charity House website will expand substantially over a short period of time (Jin, Suh, and Donavan 49).

To increase credibility and maintain professionalism, the current bomb internet channels, used by the Ronald McDonald Charity House website for reaching the consumers, should be tailored to encompass processes and features that flawlessly facilitate a healthy and lifetime relationship between the Connecticut chapter and its clients. This will create a long term loyalty among clients. This strategy may target the youths who frequent social media (Lutgen 23).

Works Cited

Jin, Hyun, Jaebeom Suh, and Todd Donavan. Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm. Journal of Advertising, 37.1(2008): 45-57. Print.

Lutgen, Sandvik. Destructive organizational communication: Processes, consequences, and constructive ways of organizing. New York, NY: Routledge, 2010. Print.

Ronald McDonald House Charities of Connecticut 2014, Special programs. Web.

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