The Marketing Strategy Empowering Young Consumers

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How to promote health-eating habits among young school aged children

According to the National Institute of Nutrition (1994, 32), the ideal opportunity to set and ensure good healthy eating habits is during mealtime. One would be in a position to give explanations on the reasons for eating healthily in an expounded manner. Healthy food attitude are natured early in life just like any other good trait.

A non-governmental organization would incorporate some basic nutritional messages to goods or services connected to them. As an organization, their main aim would probably be helping children discover and enjoy a variety of foods such as cereals with less cholesterol, vegetables and fruits. (Currie, 2004)

As a marketing director, one would want to trigger some debate with regard to personal initiative geared towards preventing poor health. The unhealthy diets and lack of physical activities are the main causes of obesity, overweight and other chronic diseases among children as well as adults.

As a way of enhancing better consumer behaviors, the marketing strategy ought to empower young consumers into making informed choices about their diet. Ensuring advertisements have clear information with regard to the required nutritional content is important. Counterfeit producers and marketers can defraud schoolchildren into buying unhealthy diets through improper labeling. For such a critical activity, some major considerations pertaining nutrients are necessary. To begin with, it is import to categorize nutrients or products, give possible alternatives, and explain the nutritional composition of the product. When there is lack of survey on the marketing and advertising techniques that are used, the media grants a loophole for marketers to deceit.

Children need to be educated on matters pertaining health and diet so that they are in position to understand why certain food are recommendable over others. The issue of the energy intake in relation to output is also important. Healthy food choices call for diets that lower the risks of chronic diseases. Concerning these requirements, the message must be simple and clear.

Marketing strategies should be disseminated through various communication channels especially those that interest children. This requires focusing on the local culture, age bracket and gender. A good marketer has to utilize peer pressure. Research and experience confirms that, children seem to learn food preferences from their peer group. When a child sees other children eating healthy food, she is more likely to try that food herself. (Lumeng, 2005)

Good marketing of children products also entails helping them to make wise decisions, educating them on the bad consumer behaviors are the key messages a marketer should emphasize. Healthy eating and physical activities must be encouraged in promotions as best practices. The school setup needs to act as a good guideline by providing the appropriate nutritious meals to children when they are in school. (Worthington 2003, 70) The children reciprocate the act by helping their parents in making proper nutritional choices at home. They should also be encouraged to make good dietary choices for instance those who have to carry packed meals to school.

Good eating habits include the exercising and therefore children need to be encouraged to participate in extra curricular activities as a measure of promoting health. This calls for ample health training facilities and suitable environments, which encourage physical exercises. In line with Story, Kiphingst and French (2006), 30 minutes of physical time in a day is recommendable for toddles.

Characteristics of a potential business candidate

Choosing the right candidate for a job requires someone who is very keen because it entails a lot of money to choose, interview, train, and hire new employees. If the person involved were not keen enough, time and money then there would be misuse. None of the companies wants to hire somebody only to dismiss them after a couple of months, weeks or days.

It would be wise for a person who has been entitled the task of hiring to have some rhetorical questions before making a decision. The procedure of finding the right grades or educational levels can be quite easy. Is the person competent enough? The grades do not give everything but an insight to the work ethics of a person. Training the right person is the key point. A right hire is successfully trained, learn things quickly and be committed to the job to avoid obstacles. (Bridge and Karl 2003, 62)

A good choice offers the chance for excellence in any given situation. If a person measuring metric is high enough, then the probability is that that person takes initiative, is a quick learner and accomplishes tasks requirements on time. The probability would be that the person has high praise from superiors. Measuring metric does not give the character of the person but gives the insight on the performance and advancement in new environments. A good comparison between high school and college measuring metric should show great improvement. One would be looking for someone who has great abilities in advancing and those who would be assets to the organization in the long run. (Rutledge 2008, 399)

The person should have good challenging situations. Challenges involve characters, circumstances and problems. They indicate that the person is persistent and has endurance to achieve regardless of the situation at hand.

Success of a business entails investment. It is possible to find a potential candidate for a job and the person never cleared college. The measuring metric might be low but the person has excellent chances of excelling considering other factors such as experience, character or better scores on other tests. If the organization can fund recruitment, then this can be a good long-term investment. (ODonnell, 2009)

Other factors one would have to ensure include the personal presentation and appearance especially for marketers, extra skills other than the universal default, leadership abilities and communication skills. While choosing, one would want to avoid quitters who cannot meet challenging situations straight on. It is very wise to avoid a person who seem too slow to advance even if they have better grades. Nobody wants to work with someone who chips away organization potential for growth or advancement. Such a person would definitely increase cost by making the process of re-hiring and re-training more than budgeted for. Due to constant re-hiring or re-training cost, the reputation is also ruined. (ODonnell, 2009)

Using spam as an e-mail strategy to promote fundraising efforts for the Cancer Society

Arguably, the chain letters also referred to as spam are almost of the same types but of different versions. This is mainly because fraudsters use them. The email strategy is a common method considered as very successful in the e marketing. The internet is a super highway for information, which could otherwise go unnoticed very easily. A campaign strategy generates great support especially in the medical world. (Thompson, 2004)

The net is an interaction site for a wide range of people whom physically are impossible to connect. Most of them are very charitable and willing to help especially on matters pertaining health but they lack information regarding the needs. People have embraced technology and any fundraiser or marketer would wish to use it to reach them.

According to Konrath, (2005, 149) a Spam email is one way of breaking through the social media. With more interactive implemented software such as the twitter or face-book, it becomes possible and very easy to reach people without having to meet them.

Technology has overshadowed the original or traditional method of face-to-face meeting with prospective donors. Initially the professional fundraiser had to find the potential donors and concentrate their efforts into building rapport or relationship with them. The emotional connection to the project or organization enabled understanding of the mission. Lastly, they had to facilitate or suggest meaningful contribution with regard to their budget. Great efforts and resources to achieve outcomes was a requirement. The facilitator was required to explain explicitly the parameters based on the potential donors request, desire, social change, social class, possible giving capacity and involvement. (Allen 2004, 33)

Today things have changed and numbers seem to be the subject matter. The more the donors, the better, regardless of the amount contributed. People contribute out of free will and financial abilities. Most people are always willing to give. They often choose a charitable organization of their choice to give if other options do not arise. Giving creates a wonderful feeling to the donor regardless of the amount.

In line with OSullivan, (2006, 132) some organizations would not want to indulge in spamming because of need to maintain novelty and avoid being annoying or distressing. They want to maintain their status quo and hence do the functions systematically as per their code of ethics. Not all organizations or charitable organizations would gather more donations by spamming. It depends with their reputation. If the potential donor doubts its dealings, then the email plea would meet oppositions. Such an organization would need to consider a more persuasive method and one that exposes them in a better way.

The charitable organization name is very important for instance very many people would associate comfortably with Bill & Melinda Gates Foundation because of the names. If in doubt, the sender will want to do some research to filter out fraudsters? Bogglers do some research too to appear genuine to the public. One main disadvantage of e-mail strategy of gathering funds is lack of social connection with the donor. Some donor will want to feel connected to the issue at hand, be part of the event and any future developments on the project, organization or beneficiaries.

Reference List

Allen, Nick et al. 2004. Making the most of the Web and email to raise more money Online: Groundspring handbook. San Francisco, CA

Bridge, Karl. 2003. Expectations of librarians in the 21st century. Westport CT. Greenwood publishing group.

Currie, Candace. 2004. Young peoples health in context. Health Behaviors in School-aged Children (HBSC) study: international report from the 2001/2002 survey Health Policy for Children and Adolescents, No. 4. Web.

Konrath, Jill. 2005. Selling to Big Companies Kaplan Financial Series. Kaplan Publishing

Lumeng, J. 2005. What can we do to prevent childhood obesity? Zero to Three 25 (3): 1319.

National Institute of Nutrition, 1994, Food Practices and Concerns of Teenage Girls, NIN Review, Fall No. 23.

ODaniel, Adams. 2009. A look at potential successors to Lewis: lank of America Corp. Charlotte Business Journal (not numbered Charlotte city.

OSullivan, Barray. 2006. Issues in testing business English: Cambridge University Press

Rutledge Anne, Patrice. 2008. The Truth about Profiting from Social Networking, Chicago: FT Press

Story, M., Kaphingst, K.M., & French, S. 2006. The role of child care settings in Obesity prevention. The Future of Children Journal no 16 (1): 14368.

Thompson, Kelly A. 2004. Critical Care Nurse Brazil, online journal no 24: 86.

Worthington, Patricia H. 2003. Practical Aspects of Nutritional Support: An Advanced Practice Guide. Philadelphia, Pa: WB Saunders: Elsevier Health Sciences.

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The Marketing Strategy Empowering Young Consumers

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