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I am writing on the topic of advertising in fashion, in order to understand how this mechanism functions and, moreover, what are the main factors which make people prefer certain kinds of clothes.
There is no use denying the fact that nowadays, the fashion industry plays an important role in the life of every person. It is difficult to find a man who has never heard about such brands as Chanel, Dior, Dolce & Gabbana, and so on. People have always spent much time and effort in order to make their appearance perfect. Though, nowadays, this question becomes especially significant. There are several reasons for this statement.
There is no use denying the fact that one of the most important factors which influence increase in the level of attention given to appearance is the blistering development of media and digital technologies. Nowadays, people are able to compare their clothes with the clothes of other men at the same time trying to look great because they know that they will be compared. Additionally, there is one more factor that influences the development of interest in the issue of fashion, and it is advertising.
Evolving along with digital technologies and means of media, advertising nowadays becomes a very important remedy that predetermines the choice of a person and the way he/she behaves. The world of fashion is not an exception. Advertising is one of the most powerful forces which influence its development.
With this in mind, it is possible to say that investigation of the main aspects of this process and its influence on people can explain some mechanisms of the work of the fashion industry in the whole and, additionally, will help to make a more deliberate choice in everyday life.
It is obvious that nowadays people are influenced by advertising and all they life, to a greater or lesser degree, can be described as a set of choices made under the influence of public opinion which, in its turn, is formed under the influence of advertising. That is why it seems vital to understand the main levers of influence of this mechanism in order to become less dependent on advertising and be able to make choices that do not depend on public opinion or some other ideas which are presented by famous brands and trademarks.
Additionally, understanding the main way in which advertising works in fashion will lead to recognizing the issue in general as there are only slight differences between the mechanisms of the work of advertising in different spheres. That is why it seems important to investigate this very issue.
However, there is one more factor that can serve as good evidence of the topicality of the issue under investigation. As has already been stated, nowadays, fashion has much more influence than it has ever had before. Millions of people watch the latest changes in style in order to follow them and not to become old-fashioned. Additionally, people who work in advertising agencies also know all the main events in the world of fashion as it is closely connected with their work.
The thing is that they could suggest their help to a company which is not so known or popular in order to increase its sales and earn money.
With this in mind, it is possible to say that the issue of advertising in fashion will be interesting for a great number of people who follow it and who want to understand why some brands are more popular at the moment while another, which were on the top not so long time ago, are now forgotten. With this in mind, it is possible to say that this issue gives a great number of possibilities for research as it is very easy to find participants of some surveys or tests in order to collect clear statistical data.
There is no use denying the fact that the issue of advertising is rather complicated, and there is a great number of different smaller questions that can appear while investigating all aspects of this very issue. With this in mind, it is possible to outline the range of questions and fields of activity which could be touched in the course of the experiment. First of all, it should be said that each good advertising takes into account the peculiarities of the psyche of people. It is a very important aspect of every advertising company.
The thing is that to make a person buy some goods or products, an advertisement should influence his/her conscience in order to promote the appearance of the interest towards a good. That is why the importance of psychology and its influence on advertising should help to understand the main aspects of its functioning better. Additionally, the gender aspect should also be taken into account. It is traditionally believed that women devote more attention to their appearance and the issue of fashion than men.
However, nowadays, this statement should be doubted. There is a great number of clothes and goods connected with the fashion industry and which are oriented on men. With this in mind, it should be said that it can have a great influence on advertising as it is obvious that there should be different ways to make a man and woman buy a certain thing. That is why it is also possible to analyze advertising oriented on men and women.
Additionally, it is possible to say that some brands or names have great significance in the world of fashion, and it is obvious that advertising of goods, connected with these names or brands, is different from some other advertising companies.
The thing is that the issue of authority is important for the world of fashion. Such well-known brands as Chanel or Dior do not need some special advertising company as these organizations are known almost everywhere, and they have another ways of promoting the increase in their popularity. That is why this question should also be investigated as it has a great influence on the issue.
With this in mind, having analyzed the main factors connected with the issue of advertising in fashion, it is possible to make a certain conclusion. First of all, it should be said that it is a very complicated issue which has a great number of different aspects which are very important for its efficient functioning. It takes into account the psychological peculiarities of people trying to show the facts which will be the most attractive for them.
Additionally, it becomes obvious that nowadays the majority of people are interested in this issue as they are influenced by it. Moreover, there is a tendency nowadays whose main sense lies in the destruction of borders between genders, which means that even men nowadays follow fashion and devote much time and effort to it. With this in mind, it is possible to say that the issue of advertising in fashion should be investigated because of its great significance in a coherent society.
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