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The company’s name is Instashop Egypt, an online marketplace that works with pharmacies, supermarkets, and pet shops in the Middle Eastern region. The business model is an example of e-commerce, which makes using various digital platforms critical for promoting Instashop and its functioning (“Instashop Egypt” 2022). The company has a convenient website and mobile application, which facilitates ordering the products the client needs. There are several options for payment methods, including credit card or cash payment, to make it as convenient for the customers as possible (“Instashop Egypt” 2022). In addition, the marketplace proposes to its clients timely delivery in one hour to any location according to the schedule, which makes Instashop the optimal solution for business (“Instashop Egypt” 2022). The company is represented on various digital platforms, which allows it to promote its services to a broad audience (“Instashop Egypt” 2022). Instashop is a unique delivery business that operates in the Middle East, and its popularity is growing stably, but there is an opportunity to improve its performance by implementing changes to its representation on digital platforms.
Web Site Design and its SEO Position to Improve Its Performance
Instashop Egypt pays much attention to promoting its delivery services in media accounts, which shows that the company understands the importance of public relations campaigns. The website design corresponds to the customers’ needs. It has a user-friendly interface, a division into the categories of products, and a page with the client’s personal information and the cart. The position of the SEO of the company focuses on making delivery of the products easy and accessible for all people, which determines its convenient interface and design (“Instashop Egypt” 2022). Instashop Egypt copes with this task successfully and provides its clients with the opportunities to choose the options they need, add them to the cart, and wait for the delivery of the products.
At the same time, it is possible to search the website better to facilitate the search of the products. The descriptions of the items should also be improved, including the three dimensions of exposure of the products. For example, it is possible to add the option “call the consultant” that supposes that the seller can show the product online to the client in the chat. It will ensure the customer that the fruits, vegetables, or meat they want to buy correspond to their desired quality.
Facebook Account Activities
Active sharing of client information is crucial in increasing public awareness about Instashop Egypt and attracting new customers to the company. For example, the clients’ activity can be improved by launching contests where the customers post photos of the meals they made from the products delivered by Instafood. The company, in its turn, will choose the top clients during this flashmob and award them with certificates or other presents. Increasing Facebook account activity shows people that the company is actively working, it is credible, and the quality of the products individuals receive from Instashop is satisfactory. Therefore, it is safe to order food and items for home and pets in this online market.
LinkedIn Account Activities
The LinkedIn account of Instashop is responsible for hiring new employees for the company. Therefore, it is problematic to use it for marketing purposes. At the same time, Instashop Egypt can add an exciting and thorough description of the company and the services it provides its clients to attract people to it. Good work conditions in Instashop show that the company values people and its reputation. As a result, there will be no fraudulent activities from its side, and all clients will receive satisfactory services.
Changes/Possible Uses for YouTube
The company uses YouTube to promote its services, and it is possible to see short video promotions on this digital platform. It is possible to improve the marketing strategies of Instashop by signing contracts with famous bloggers and content makers that people from a particular region watch. These bloggers can introduce the services of Instashop in their videos and make the promotion more natural. It might show clients that the benefit of food delivery works effectively, and many people use it regularly.
Changes/Possible Uses for Other Platforms (Instagram)
Instagram allows the company to show its services visually and share the aesthetic side of its work. It enhances the service’s popularity because potential clients see that Instashop delivers fresh products of good quality. Visual promotion is necessary for many people to believe that the service works on the descent level. In addition, Instagram is a popular social media, and many people search by hashtags for the things they need. For example, the hashtag #Instahop should show hundreds of images to people, proposing they use the food delivery service. Another option for Instagram is launching and selling the boxes of products a person needs to prepare a particular meal. For example, the content manager posts the recipe from the chef on the social media account with a video describing the food preparation process. The link in the description redirects the client to the website of Instashop, where all products they need to prepare this meal are already gathered in the cart.
Reference
“Instashop Egypt,” Instashop.com, 2022. Web.
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