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Our India-based indie swimwear brand is a magnificent tribute not only to the culture and traditions but to the idea of inclusivity. In fact we strive to provide our customers with numerous options of swimsuit models that vary in sizes, age groups, colors, and designs. Yet not only do we focus on ensuring that everyone can afford to rock our items but spread the idea and beauty of the Indian culture worldwide. That is why our mission is to help people get familiar with Indian customs through the prism of traditional ornaments, vivid colors, and unorthodox fashion decisions.
Even though currently most of our customers are Indian, we would keep on aiming at attracting people from other countries to show them the magnificence and beauty of Indian culture as well. We believe that our designs cater to everyone’s preferences in swimwear and our items are comfortable and well-thought-out when it comes to their designs. We make sure that people would come back to us not only to pay tribute to culture or purchase beautiful swimsuits but to provide their bodies with the comfort of our clothes. Therefore, our primary focus remains that we produce beautiful, vibrant, inclusive, and, most importantly comfortable swimsuits that everyone can afford.
Thus, our company is and will be embedded in culture and remain an integral part of the Indian community. We are beyond proud to present the character and personality of the Indian culture to customers. It is, after all, our mission to represent the universally important idea which is inclusivity, to show that everyone is their own person, unique and irreplaceable. We support self-expression in every form, body positivity, and just loving yourself as you are while sharing these values not only verbally but by creating our unique designs. We will continue to support inclusivity no matter what happens and will always remain part of the community as much as our customers are.
We pride ourselves on using only traditional techniques and ornaments in the manufacturing process of the swimsuits. However, with the possible increase in people who are interested in our products, we will continue maintaining this technique in production instead of switching to less expensive or quicker alternatives. This is the “soul” of our brand, and we will never lose it, but instead keep on sharing it with our customers. We value every single order, and therefore, we try to provide our consumers with the most convenient online platform where they can virtually try on our items. Naturally, we will continue to engage with AI advancement to offer our customers an even better online support. We find it critical to give our customers the best purchasing experience ever, starting with the quality and design of products and ending with the online experience of choosing swimwear.
We ask you to “Love what you wear” and never be ashamed of who you are. We are passionate about what we are doing, and so we produce modern and unique swimwear. We will not stop thinking outside the box and not interconnect weight, skin color, age, and body type with the type of swimwear we create. Our brand will always value self-expression and inclusivity, above all, bringing indie motives to the table. Creating high-quality, stylish, and India-inspired swimsuits will always remain our primary mission and goal.
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