The Impact of Photoshop on Graphic Design

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Table of Contents

Introduction
How Photoshop Has Impacted Societys
Telling if an Object Is Real
Impact of Digital Technology on Creativity
Conclusion
Reference List

Introduction

Adobe Photoshop has had an enormously significant and pervasive impact on the graphic design industry in the modern era. Adobe Systems released Photoshop in the 1980s, and its use among photographers, editors, and designers has only grown (Bansal et al., 2022). Photoshop’s features have indeed made today’s graphics industry into a fantasy land where a designer’s wildest ideas may be realized with ease and clarity. Indeed, Photoshop is a wonderful tool that helps digital artists and photographers realize their visions. Photoshop dominates the digital photography world due to its unique characteristics and functionalities. Many digital artists have stated that Photoshop is more than just a means to an end, it is a blank slate that encourages them to create something extraordinary with their talents (Yao, 2021). Photoshop offers tremendous creative potential for modern graphics, thus enabling graphic designers to create wonderful designs that appeal to themselves and their audience.

How Photoshop Has Impacted Societys

Doubtless, Photoshop’s influence on how people consume media as a culture has been substantial. The question is whether or not the wide-ranging and ever-evolving consequences it produces are for the better or worse. There have been good and bad effects of Photoshop on society. Positively, Photoshop has freed up the imaginations of those who work in graphic design (Al-Qudah, and Al Shari, 2020). When thinking about art, Photoshop is an invaluable tool for graphic designers. However, on the negative end, Photoshop promotes an unattainable ideal of perfection (Fajoye, 2021; Scorzin, 2021). For instance, many people’s sense of self-worth is directly hit by advertisements featuring photoshopped models with flat stomachs and flawless skin. The barrier between what is real and what is not starting to blur as technology improves reality. People’s self-esteem and mental health might be affected when they measure themselves against an ideal that does not exist.

Another way in which Photoshop has influenced society is by lowering the input cost for graphic design. Before Photoshop, businesses had to outsource to acquire the up-to-standard images required (Bui, 2021; Zhu, 2021). This process used to take much longer and cost a lot more money. Fortunately, the world of graphic design shifted with the “birth” of Photoshop and other technological innovations. The change was gradual at first but accelerated once Photoshop was released and many people learned how to use it (Zhang and Chang, 2020). Looking ahead to the present day, the influence of this program is immense. Therefore, it is no surprise that many people utilize Photoshop now that it offers hundreds of useful tools for graphic design in its newest editions.

Telling if an Object Is Real

Adobe Photoshop and other programs that modify graphics make image manipulation accessible to a wide audience. Practically everyone is capable of taking a picture and editing it in ways that are difficult to spot. It is not uncommon for fashion magazines, social media influencers, and even politicians to be guilty of using photo editing software to alter images (Cooke et al., 2022). Many possibly edited photographs are circulating on the internet, and the issue remains regarding how one can detect whether or not a picture has been manipulated.

Examining the borders, checking for inverted writing, and looking at any shadows might help you determine if a visual item is real or not. When anything has been digitally added to a scene, the borders may reveal it. A common sign of the employment of Photoshop’s Quick Select or Magic Wand tool is the appearance of jagged edges in the vicinity of the selected area. Some individuals habitually invert photographs without considering the text that may be included in the image. Seeing text written correctly in one section of the image and backward in another could be an indication that it has been edited the wrong way throughout the entire image. Furthermore, errors in shadows frequently disclose when a picture has been modified. For example, applying a drop shadow at an inappropriate place is a common mistake. It is also easy to tell when there are not any shadows. When something is digitally added to a photograph, sometimes the shadow is either not included or is projected artificially.

Additionally, one can determine if an item is manipulated by checking for characteristics like missing reflections, poor perspective, and traces of objects that should not be there. If you suspect a picture has been altered, search for reflective surfaces like mirrors. Photo editors frequently fail to consider reflections that should be seen in the final product. When an item shot at ground level is superimposed over one captured at a higher elevation, the result is a distorted picture that seems unrealistic. Occasionally, someone may wish to Photoshop an unwanted subject out of a photograph. However, occasionally they reveal their true selves by leaving behind an incriminating reflection or body part.

Determining whether an image is real or not is critical. The fact that photoshop provides an opportunity to manipulate images does not provide room to dismiss the quality that original images command. At certain points, it is better off having original images for specific uses rather than ones edited using photoshop. It is, therefore, important to know how to identify original photographs or images from edited ones, to enhance a diversified usability of images.

Impact of Digital Technology on Creativity

The widespread availability of digital tools has facilitated the networking of creative individuals and the dissemination of their ideas. The convergence of digital tools and artistic expression has spawned novel thoughts and methods of self-expression (Holford, 2019; Oke and Fernandes, 2020). Several studies have indicated that creative persons have higher “soft skills” levels than ordinary workers (Asbari et al., 2020; Sopa et al., 2020). Creative people are also typically superior at working in teams, applying critical thinking, and conveying their ideas to others.

If utilized correctly and within established parameters, digital technology can facilitate or enhance original thought. If put to good use, it can broaden one’s perspectives by revealing novel pathways toward one’s goals (Bryndin, 2019). However, when it is misused, it may give individuals too much power and sap the motivation that comes from having original ideas and figuring out how to put them into action (Huda 2018). In this day of constant mobility and overwhelming work, the ease and speed, with which technological advances can make ideas a reality, are appealing.

Conclusion

Without a doubt, Photoshop has contributed significantly to enhancing human life. A great deal of change has occurred in the field of graphic design as a result of this editing software. In addition, proficiency in Photoshop has become an in-demand ability, contributing to the proliferation of creative advertising campaigns and hilarious web-based entertainment. Finally, Photoshop, as a digital tool, has made possible a setting in which artists are free to experiment, leading to wonderful works.

Reference List

Al-Qudah, A.A. and Al Shari, A.J.H., (2020). The effect of using modern technology on graphic designers’ skills in Jordan Arts in the shadow of cultural and political transformations and technology. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(7), pp.14211-14233. Web.

Asbari, M., Purwanto, A., Ong, F., Mustikasiwi, A., Maesaroh, S., Mustofa, M., Hutagalung, D. and Andriyani, Y., (2020). Impact of Hard Skills, Soft Skills and Organizational Culture: Lecturer Innovation Competencies As Mediating. EduPsyCouns: Journal of Education, Psychology and Counseling, 2(1), pp.101-121. Web.

Bansal, J., Balodi, K.C., Jain, R. and Datta, S., (2022). Strategy and business model evolution at adobe: Competing in digital media software industry. Journal of Information Technology Teaching Cases, p.20438869221116391. Web.

Bryndin, E., (2019). Collaboration of intelligent interoperable agents via smart interface. International Journal on Data Science and Technology, 5(4), pp.66-72. Web.

Bui, N., (2021). How motion graphics affect marketing campaigns. Thesis: Vaasan Ammattikorkeakoulu University of Applied Sciences. Web.

Cooke, P., Nunes, S., Oliva, S. and Lazzeretti, L., (2022). Open Innovation, Soft Branding and Green Influencers: Critiquing ‘Fast Fashion’and ‘Overtourism’. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), p.52. Web.

Fajoye, A., (2021). The role of image photoshopping in advertisement. Global Journal of Education, Humanities & Management Sciences, 3(1). Web.

Holford, W.D., (2019). The future of human creative knowledge work within the digital economy. Futures, 105, pp.143-154. Web.

Huda, M., (2018). Empowering application strategy in the technology adoption: insights from professional and ethical engagement. Journal of Science and Technology Policy Management.

Oke, A. and Fernandes, F.A.P., (2020). Innovations in teaching and learning: Exploring the perceptions of the education sector on the 4th industrial revolution (4IR). Journal of Open Innovation: Technology, Market, and Complexity, 6(2), p.31. Web.

Scorzin, P.C., (2021). ‘More human than human’. Digital dolls on social media. denkste: puppe-multidisziplinäre zeitschrift für mensch-puppen-diskurse, 4(1), pp.157-166. Web.

Sopa, A., Asbari, M., Purwanto, A., Santoso, P.B., Mustofa, D.H., Maesaroh, S. and Primahendra, R., (2020). Hard skills versus soft skills: which are more important for Indonesian employees innovation capability. International Journal of Control and Automation, 13(2), pp.156-175.

Yao, Y., (2021). Research on the Application of Computer Graphics Software in Graphic Advertisement Design. In Journal of Physics: Conference Series (Vol. 1992, No. 2, p. 022024). IOP Publishing. Web.

Zhang, T. and Chang, Y., (2020). Application of photoshop technology based on computer graphic design software. In 2020 IEEE International Conference on Power, Intelligent Computing and Systems (ICPICS) (pp. 461-466). IEEE.

Zhu, L., (2021). Computer-aided art design Ps course teaching based on FPGA and embedded system graphics processing. Microprocessors and Microsystems, 81, p.103650. Web.

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