The Impact of Food Advertisement on Child Obesity With Special Reference to Kumbakonam

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Abstract

This research is based on Children’s eating habits and their food consumption have direct relations with obesity, diabetes , cancers, hypertension and coronary heart disease. Television advertisements directly affect children’s eating habits and their food consumption. This study was conducted in order to examine television advertisements and children’s food consumption while watching television and their desire to purchase goods that they see on television advertisements.

INTRODUCTION

The food companies provide set sizes of packaged food which may influence people to buy and use as it is easier than to cook a whole meal due to time constraints. Although it is all about food psychology, choosing healthy foods is best advised. Undoubtedly, advertising influences our food habits quite predominately.

Obesity in children increases the more hours they watch television. Children’s exposure to TV ads for unhealthy food products (i.e., high-calorie, low-nutrient snacks, fast foods and sweetened drinks) are a significant risk factor for obesity. Excess weight can be gained by the addition of only 150 calories a day.

Today, children expend about 600 kcal/day less than their counterparts 50 years ago, and contemporary British children, even in the preschool years, spend much of their time seated. Television-watching and computer games contribute, and there has been a large increase in car journeys on behalf of children.

Foods marketed to children are mostly high in sugar and fat, and as such are conflicting with national dietary recommendations. The results of promoting fast food, soft drinks, and candy to children can cause children to become overweight and unfit. Which have the negative social effects such as: bullying, lack of social skills, depression, hypertension and diabetes.

REVIEW OF LITERATURE

Kaur et al,. (2003) Exess weight can be gained by the addition of only 150 calories a day, body mass index, derived from weight and height, BMI.

J R Soc Med(2004) A similar advertising ban has existed in Sweden for over a decade. Although it is all fast food psychology.

Halford (2005) argued, in a review article, that “major changes in the home life of many of our children need to take place” and that “TV adverts do influence children’s behaviour and, critically, their intake”

Gorin et al (2006)Families with fewer children reduced their television viewing time by 50% or more. Also, families with children older than 8 years reached the 50% goal. In general, the study resulted in more active children.

Nutrition,( 2011)Traditional to modern, food changing cooking practices increased child obesity.

Maheshwar et al,(2014)children are mostly high in suger and fat, and as such are conflicting with national dietary recommendation. The results of promoting fast food,soft drinks, and candy to children can cause children to become overweight and unfit.

SUGGESTION

It is suggested to watching television for more than two hours per day increased the total energy consumption in children. Children who watched television for more than two hours were more likely to consume higher amounts of calories, fats, monounsaturated fats, and polyunsaturated fats. These children consumed higher quantities of bread, meat, sweets, chocolate, and soft drinks. They also are less fruits and vegetables.

Obesity is to be controlled and the government should boldly ban some of the FAST FOODS which promote obesity. Parents and teachers and peer groups have the responsibility to tackle this problem which is not so easy to solve.

CONCLUSION

To conclude, we can say that the children are the direct targets of the television channels. It can be observed that television channels give place to food advertisements mostly during the morning hours on weekends when children watch television excessively and the advertised foods are mostly the one’s which involve high levels of fat and sugar.

This study focused on the is not to eat adequate food products for advertising. Children should be raised by giving evidence that traditional food is best. Do not eat food items for advertising. Parents to take the traditional healthy food items without excessive dietary supplements. Parents extra care to obesity children.

REFERENCE

Nutrition, (2011)https://www.worldcat.org/title5ISBN: 978-0-323-06619-8
Maheshwar et al, (2014)https://www.researchgate.net.ISBN 978-3-319-14595-2
Halford (2005)https://www.worldcat.org5ISBN: 978-0-323-06619-8
Kaur.et.al,.https://minds.wisconsin.edu/bitstream/handle; ISBN-10: 0805826793

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The Impact of Food Advertisement on Child Obesity With Special Reference to Kumbakonam

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