The GBS Educational Assistance Knowledge Sharing Program

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Table of Contents

Unit Background: Essential Lessons
Understanding a Sender, a Receiver, and the Setting
Examples
Reference

Unit Background: Essential Lessons

Unit Background:
- Efficient communication: foundation for success in any setting;
- Multicultural communication: crucial for Global Business Services (GBS Leadership);
- Cross-cultural misconceptions and misunderstandings will be prevented
- Conflicts caused by them will be defused;
- Essential to apply in everyday work environment;
Audience-Centered Communication:
- Focusing on cultural background of the target audience;
- Shaping the wording, ethics, and goals of a speech accordingly;
- Removing barriers between an organization and its stakeholders;
- Promoting openness and clarity when communicating corporate goals.

To encourage the use of GBS leadership in the academic setting, one will have to consider the introduction of multicultural communication into the target environment. Thus, numerous cross-cultural conflicts and misunderstandings will be prevented and managed successfully (“Global business services – Executive leadership,” 2014).

A conversation must be directed to a specific audience, hence the need to shape its purpose, ethics, and language respectively. In the process of communication, barriers existing between an organization and its stakeholders, including its employees, must be removed. Thus, a sender must take the values, goals, and aspirations of a recipient into consideration.

Unit Background: Essential Lessons

Understanding a Sender, a Receiver, and the Setting

Sender and Receiver:
- Understanding of a sender and recipient as the foundation for efficient communication;
- Determining the purposes of the communication accurately;
- Profound analysis of cultural differences as the basis for an in-depth understanding;
- Identification of the sign and symbols that a recipient can deem as inappropriate;
- Location of the ideas and signs that the recipient will define as relatable and inspiring;
- Active use of the latter in designing the initial message;
- Locating the tools for making the communication consistent;
- Receiving and processing feedback to produce subsequent responses.
Setting: Significance:
- Determining unique characteristics of the environment of communication;
- Locating the specifics of the required tone, language, structure, etc.,
- Choosing appropriate ethos, pathos, and logos to stress the goals;
- Using appropriate tools for maintaining stakeholders’ motivation high.

Understanding the needs and essential characteristics of both the sender and the recipient of a messages should be deemed as one of the foundational principles of efficient communication. The active use of appropriate technology must be regarded as a necessity when establishing a dialogue between an organization and its audience.

Exploring opportunities and limitations of a particular environment is paramount to the further efficacy of the conversation between a sender and a recipient. Therefore, one must choose the tone, language, and devices for getting a message across based on the setting in which the communication occurs.

Understanding a Sender, a Receiver, and the Setting

Examples

A memo to the stakeholders of an organization requires a different approach:
- Serves to not only inform but also persuade;
- Requires the use of formal speech;
- Demands providing data regarding dates, goals, tasks, roles, responsibilities, etc.
Communication strategies depend on the circumstances in which they are used;
For example, a message to a babysitter concerning the schedule:
- Implies informing the target recipient;
- Allows for the use of informal speech;
- Requires using details concerning phone numbers, activities, etc.

The application of the identified principles to address practical, issues may require some adjustment. Nevertheless, the general principle based on which the communication process must align with the goals and setting in which it occurs remain consistent. For example, a message to a babysitter concerning the schedule and providing a memo to an organization’s stakeholders will require using a different structure, language, and tone. As a result, the essential principles of the GBS learning will contribute to a steep rise in the quality of education and success of learners.

Examples