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The residents of Yulee are identified as potential customers composing the target market for the First Coast Wellness. The business plan review shows that the company aims to focus on all the residents, from children to older adults to provide them with special and alternative medicine services, such as cognitive therapy, pain management, cosmetic injections, et cetera. The size of the target market seems to be sufficient to make the given business successful and improve the lives of the residents. The business plan also identifies the details of the target market, focusing on racial, ethnic, educational, and health insurance, employment characteristics. Considering that the majority of residents have health coverage, the services of First Coast Wellness seems to be demanded and beneficial for them. For those who have no insurance and live under the poverty line, there will be low cost or free services. Accordingly, pain management will be important for veterans and geriatric patients, cosmetically procedures – for women, and behavioral therapies – for adolescents.
One may state that the given business plan provides a comprehensive evaluation of the target market since it integrates relevant demographic, geographic, residential, and health-related data. The combination of the above issues allows for concluding that Yulee is an attractive location for the First Coast Wellness. The noticed shift towards more healthy lifestyles is another advantage of the identified target market, which would allow for focusing on preventative services. However, it would be better if the business plan also included brief information about the expected distribution channels and their relevance to the target population’s needs and preferences. For instance, it is important to understand whether potential customers are comfortable with online channels or more likely to use traditional media to learn about new trends.
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