The Elasticity of Demand as the Prominent Factor in Marketing

Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Click Here To Order Now!

Economics is a difficult science, which, however, allows people to see how their activities will affect the market, the prices and demand levels of certain products (Mankiw, 2008). The below-presented table demonstrates how demand for Barbeque Dinners and total revenue retrieved from their sale are interrelated. Moreover, the table manifests the elasticity of demand as the prominent factor in its marketing and defines the three types of elasticity.

Price Quantity Demand Total Revenue Elasticity Coefficient Elastic or Inelastic
$4 100 $400 xxxx xxxx
6 80 480 5 Elastic
8 60 480 7 Inelastic
10 40 400 9 Elastic
12 20 240 11 Elastic
14 1 14 13 Elastic

The total revenue is calculated by the simple multiplication of the good price for the quantity of the goods sold (Mankiw, 2008). Thus, we can observe the change of total revenue with the change of price and demand levels. Accordingly, the total revenue gave the price equaling $4 and demand amounting to 100 dinners will be $400; if the price rises to $6 and demand fall to 80 dinners, the total revenue will amount to $480. However, the change of price and demand to $8 and 60 dinners respectively causes no change to the total revenue which remains at the level of $480, and only the further price increase to $10 accompanied with the falling of demand to 40 dinners returns the total revenue to its initial level of $400. After the price increases to $12, the demand falls to 20 dinners which bring only $240 of total revenue, while the further increase of price reduces total revenue to $14 only.

Based on these data, it is possible to calculate the elasticity coefficients for each price interval beginning from the relation of $4 and $6 prices. To calculate the elasticity coefficient, the midpoints formula should be used. Its essence lies in averaging and dividing the two endpoints of a segment in two to retrieve the middle points between them (Mankiw, 2008):

M = x + y /2, where M refers to the middle point, while X denotes the first endpoint of the segment, and Y denotes the second one. Accordingly, the calculations of the given intervals of prices will look as follows:

Intervals of prices
Figure 1. Intervals of prices

Accordingly, having the elasticity coefficient calculated and possessing the data of total revenue, prices, and demand levels, it is possible to find out the demand elasticity types observed under each price change (Mankiw, 2008). There are three types of demand elasticity. Elastic demand changes, either growth or falls, in accordance with the price modifications. Inelastic demand is the situation when the increase of price causes the growth of the total revenue even if the demand levels fall. Finally, unitary elasticity is the situation when changes in price levels and demand rates do not affect the total revenue (Mankiw, 2008).

Accordingly, price increase affects only the elastic and inelastic elasticity, while the unitary elasticity remains the same irrespective of the price changes. In elastic demand, a price increase or decrease causes the fall or rise of the total revenue, while in the inelastic demand only prices cause the total revenue growth, while demand rates might even fall.

References

Mankiw, G. (2008). Principles of Economics. South-Western College Pub; 5 edition.

Do you need this or any other assignment done for you from scratch?
We have qualified writers to help you.
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

Click Here To Order Now!