The El Paso Marathon’ Efficient Communication

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Abstract

Sports events are undeservedly ignored as the tools for improving the process of multicultural communication despite the obvious opportunities that they can offer. A closer analysis of the recent EL PASO Marathon will reveal that the latter, in fact, has served as a boost for the process of intercultural communication to become more natural and to remove the obstacles that usually stand in the way of communication between representatives of different cultures.

It is assumed that the combination of verbal and nonverbal communication elements, emotions (both positive and negative), and the emphasis on the values supported by the EL PASO Marathon (i.e., physical fitness and a healthy lifestyle) provide a strong basis for productive communication to commence.

Thesis Statement

Research suggests that sport events in general and the el Paso Marathon in particular should be encouraged and used as the tool for promoting multiculturalism, because the communication process, which people are involved into when watching the event, incorporates active sharing of emotions and the use of not only modern media but also traditional one, therefore, including both verbal and nonverbal elements of communication.

Introduction: EL PASO Marathon

The EL PASO Marathon is a sports event held annually in order to “promote health and fitness in the community, brings tourism to the region of El Paso and provides support to local and national non-profit organizations” (The EL PASO Marathon Foundation, 2015, para. 1), according to the official mission statement of the organization.

Presentation Rationale

The increasing pace of the globalization process leads to the necessity for accepting the concept of multiculturalism and, thus, engaging in a multicultural communication process (Beebe, Beebe & Ivy, 2015, p. 145). Despite the seeming simplicity of the task, the participants of the supposedly simple communication process have faced a range of obstacles based on misunderstandings, cultural bias, prejudices, etc. (Steers, Nardon & Sanchez-Runde, 2013, p. 217).

More importantly, the differences in communication traditions, including the means of emotional delivery, the ways of getting a message across, the choice of words for rendering specific concepts, etc. pose a great impediment to the communication process among cultures.

Sport, in its turn, seems to have a universal language of emotions, which most people are capable of understanding and speaking disregarding the specifics of their culture (Alleyne, 2011, p. 77). Therefore, the need to check the assumption that the EL PASO Marathon and similar events contribute to the improvement of the communication process emerges.

El Paso Marathon.
El Paso Marathon. (2014). What’s up. Web.

Purpose

The purpose of the study concerns exploring the communication opportunities that sports events have to offer using the recent EL PASO Marathon as an example.

In addition, an analysis of the effect of emotions, which the viewers of sports events experience, on the communication process, will be carried out. It is assumed that even negative emotions contribute to an efficient communication process due to their intensity, therefore, helping overcome cultural issues in general and the notorious culture clash in particular (Santo & Mildner, 2010, p. 220).

Audience

The paper will target primarily students and scholars. However, the general audience may also find this study on emotions, sports, and the EL PASO Marathon engaging.

Significance

The presentation is considered to have a medium significance as an academic study. Although no major discoveries will be made in the process, an important tool in promoting multiculturalism and intercultural communication will be discussed. Therefore, the study in question may assist in addressing some cultural conflicts that can be observed in a modern global society.

Three Questions

  1. How will the analysis be carried out?
  2. How will the success of the communication processes be evaluated?
  3. Are there any limitations to the analysis?

Possible Responses

  1. The analysis will be conducted by evaluating the behavior of people discussing the recent EL PASO Marathon.
  2. The number of positive conversations will be compared to the number of negative ones.

Not all cultures will be represented in the process of analysis.

Reference List

Alleyne, M. D. (2011). Anti-racism and multiculturalism: Studies in international communication. New Brunswick, NJ: Transaction Publishers.

Beebe, S. A., Beebe, S. J. & Ivy, D. K. (2015). Communication: Principles for a lifetime (6th ed). Upper Saddle River, NJ: Pearson.

Santo, C. & Mildner, G. (2010). Sport and public policy: Social, political, and economic perspectives. Champaign, IL: Human Kinetics.

Steers, R. M., Nardon, L. & Sanchez-Runde, C. J. (2013). Management across cultures: Developing global competencies. New York, NY: Cambridge University Press.

The EL PASO Marathon Foundation. (2015). About us. Web.

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