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As part of this work, it is required to test the authenticity of the facts reported in the informational video. The film that is examined in this paper is a documentary and is clearly made by a group of enthusiasts who are actually concerned about the environment. “Cowspiracy” is a movie that uses extremely effective rhetorical models to convince viewers of a real danger and call for collective action. The main message of this documentary is that the production of meat, including the farming and slaughter of animals, causes great harm to the environment (Cowspiracy, 2022). Few people think about it, but the authors point to the real problem of excess harmful gases that transform the climate. This change is not noticeable at the moment, but the film has a cataclysmic tone, foreshadowing an inevitable tragedy.
The rhetorical device of the film lies in the urgency, the urgent need to take action. An emotionally charged film, it leaves a great impression, similar to watching the work of Michael Moore. A documentary filmmaker, despite all the obstacles, gets to the right people and performs professional tasks. The protagonist of the film and the leader of the vegan activist movement is trying to establish a dialogue with officials. From the video it is noticeable to what extent his questions regarding the mass production of meat are ignored by the upper class. These montage effects, where the same points of view are replaced, hush up the problem, hint at the fact that it really exists. The strangeness of this theory thus confirms its veracity through reticence – the authors use this rhetorical ploy in order to expand the scope of the problem (Vaughn & Schick Jr, 2010).
The use of actual data is also hypothetical in this film, presenting the gas release in purely theoretical terms. The politics of this film and the beliefs of its creators outweigh sound logic by violating and manipulating factual data in the name of creating a sense of a critical situation.
References
Cowspiracy. “About the film.” Web.
Vaughn, Lewis, & Theodore Schick Jr. “How to think about weird things.” McGraw-Hill. 2010.
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