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The Current State of the Newspaper Industry in Bangladesh
Bangladesh has currently 3025 newspapers in total. This total number includes 1078 daily newspaper, 1947 weekly newspaper and fortnightlies and monthlies. The newspaper media industry had its best time where the circulation of newspaper and the rate of newspaper reader were increasing until 2013. As the literacy rate increased, the number of newspaper reader increased as well. People would wake up and they would read the newspaper while having a cup of coffee; they would read the newspaper while going to the workplace while riding on a bus or a car. It became a everyday thing in people’s lives. Decrease in newspaper circulation started in 2014 where the circulation drastically dropped by 14% from the previous year. In our country, the top 10 newspapers are the market leaders and they own 95% of the whole market share. According to Journalism School, government provided wrong data regarding the total number of circulation of newspaper. The circulation kept decreasing after 2013. For example, Prothom Alo circulated 5.02 lacs newspaper in 2013 whereas the number of newspaper circulation in 2014 and 2015 were 4.5 lacs and 4.26 lacs. The Daily Ittefaq, the oldest newspaper in Bangladesh, used to circulate 110,000 newspapers in 2009. The number decreased to 90,000 in 2011 and 8,000 in 2015. The decrease in circulation of newspaper happened globally. According to Matiur Rahman, the then chief of the Newspaper Owners’ Association of Bangladesh or NOAB, Bangladeshi newspapers are losing its reader at a 5% to 10% in the past few years which reduced the revenue stream of the newspaper industry.
However, there has been an increase in the circulation number recently. According to the latest data released by Department of Films and Publications or DFP, the number has not decreased in term of copies sold by the newspapers. For example, according to data for January 1 this year, the newspaper’s circulation Prothom Alo was 501,800 which shows the number of circulation increased in the last five years. Bangladesh Pratidin is selling 553,300 copies on each of the two days before and after as many years. This data list was made by the official at information ministry. However, they doubt the number themselves. Where the newspaper industry has been dying the in the global aspect, the newspaper industry of Bangladesh seems to still hold the market.
The number has only increased the top newspapers that hold 95% of the market share. A number of newspaper and magazines have closed or have been compelled to go online. One of the main reasons for the print industry to lose its reader is the emergence of online newspaper in Bangladesh.
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