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The world changes daily, and the contribution of one person to this process can be enormous. It is almost impossible to remain neutral in terms of globalization, experiencing various events throughout the day. Several trends should develop and transform the human’s way of living. Firstly, concerning environmental issues, as people become aware of their impact on the environment, there should be a shift towards more conscious consumption. Secondly, manufacturers must make better use of the planet’s resources.
Discussing tolerance and health issues, society must become more open to people with disabilities. Besides, health care prices must be affordable to consumers. The international humanitarian organization Médecins Sans Frontières is actively fighting the high cost of vaccines, emphasizing the importance of addressing drug availability in the long term (Waheed et al., 2016). The erasure of binarity must also occur, as the understanding of gender identity expands. Furthermore, in the hectic pace of life, people should focus on their mental health. Minding Myself is a powerful long-term trend that brings mental wellbeing to the fore in consumer preference.
Concerning the question of information technologies, there should be an improvement in personal data protection. Marketers must work to raise industry standards and provide users with tools to help them manage their digital space. Furthermore, society is accustomed to the fact that social media is a large open platform for disputes. Social networks should develop towards small communities within the media for a narrow circle of friends and focus on real communication.
About the topic of the market, brands and companies should increase social responsibility. Moreover, businesses must be honest with consumers. For example, the American online store Everlane, which specializes in the sale of clothing, builds its action on the principles of maximum transparency in relations with suppliers and customers (Babicheva, 2019). Personalized customer experience must be developed. It may be potentially pursued for a semester project as the buyer is becoming more demanding. These days, the brand’s task is to play a role in other people’s lives and personally interact with them. According to globalization and the era of the Internet, online and offline are no longer different from each other, and this issue can be discussed from different points of view.
References
Babicheva, E. (2019). Building the fashion business of the future: Everlane and its radical transparency. SAGE Business Cases Originals.
Waheed, M. T., Sameeullah, M., Khan, F. A., Syed, T., Ilahi, M., Gottschamel, J., & Lössl, A. G. (2016). Need of cost-effective vaccines in developing countries: What plant biotechnology can offer? SpringerPlus, 5(1), 65. Web.
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