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The author highlighted essential aspects relating to expanding colposcopy clinics’ strengths, weaknesses, opportunities, and threats. Indeed, low-income citizens often pay insufficient attention to their health, which increases the risk of developing various diseases. Thus, expanding the program to this population segment can improve the situation and reduce diseases diagnosed through colonoscopy. Moreover, the author correctly noted that since only two insurance companies provide financing for the project, this is a weakness of the project. However, Yegain (2019) notes that currently, the insurance market is growing. Thus, through the application of marketing strategies, more contracts can be concluded, and revenues will increase significantly. Thus, the author adequately characterized the critical aspects of the SWOT analysis of the expansion of colposcopy clinics.
However, the author missed several vital aspects that can significantly affect the implementation of the project. In particular, threats such as competition, a decrease in the welfare of citizens, and problems with personnel are possible. Pisacreta et al. (2022) note that currently, the demand for colonoscopy services is proliferating, which generates increased competition in this area. In this regard, one of the threats is the entry into the market of medical services of new players – competitors. Moreover, in the conditions of developing competition, an outflow of highly qualified medical personnel is likely.
An equally significant threat is the deterioration of the well-being of citizens. According to the World Economic Forum (2022), the aggravation of the geopolitical situation negatively affects the well-being of the population. Clinics are visited by people with a higher income level, that is, a narrower target audience. In the context of the economic crisis and falling real incomes, the flow of customers to the establishment may decrease. Thus, it should be considered that the demand for services can be unstable.
The third threat to the expansion of colposcopy clinics concerns staffing. Thus, unprofessional staff can become a threat to the implementation and success of the project. An incorrect diagnosis and the appointment of incorrect treatment can not only not give the desired result to clients but also worsen their condition. Moreover, it threatens such negative consequences as worsening the clinic’s image, litigation, and even revocation of the license. In this regard, it is necessary to improve the skills of the staff constantly and train personnel, which may require additional financial costs. Thus, it is essential to take these recommendations into account.
References
Pisacreta, E., Huetteman, E., & Kaiser Health News. (2022). Betting on ‘golden age’ of colonoscopies, investors buy up gastroenterology practices. Fortune. Web.
World Economic Forum. (2022). The global risks report 2022 (17th ed.) [PDF document]. Web.
Yegain, J. M. (2019). Size matters: The health insurance market for small firms. Routledge.
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