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Blog Proposal
The selected business for the given scenario is Colonized Coffee, which aims to deliver a high-quality coffee product at lower costs in order to capitalize on and satisfy the needs of young coffee drinkers. The main reason is that younger individuals are becoming more aware and interested in coffee quality, which attracts them to coffee products with higher quality and taste. However, a vast majority of such products are either excessively expensive, which is why Colonized Coffee provides a unique solution to this demand. The marketing efforts will primarily focus on young adults aged 25-35 since the range reflects people who have only recently entered the workforce and are likely to have tight budgets but still prefer higher-quality coffee rather than common retail products. In the case of psychographic factors, the coffee culture among young adults is constantly evolving and developing, which indicates that quality and taste preferences are also becoming more demanding and intricate.
The blog will utilize a wide range of key marketing and communication techniques, where casual language and a more relaxed attitude will be utilized. Young adults are highly accustomed to and familiar with common marketing tactics because they have been exposed to the internet since childhood. Therefore, the product must not be forced or deceptively presented, which means a subtler format is required. The blog needs to be useful, informative, and entertaining as well as honest. Marketing Colonized Coffee through such measures will be more effective and plausible since the product is exceptional on its own.
The key strategy is to provide value and important information in the blog post, where the product itself is a mere recommendation rather than the center of the post. Therefore, the approach will be based on researching the current trends and intricacies of coffee products as well as comparison on the basis of their quality. By reviewing and educating readers on coffee in general, the blog will be useful and sincere. The honest and direct connotations of the blog post will not make the target product perceived as a genuine offer. The main advantage of a blog over is the fact that the target audience is used to the constantly updated content, and it also facilitates user interaction. Through it, a person realizes himself as an author and marketer without waiting for the obligatory reaction of readers, learns to form one’s point of view, and also gets the opportunity, without leaving the blogosphere, to find a lot of useful information (Knapp, 2022). Considering the role of blogs and their functions in this information space, it is important to capitalize on their communicative functions.
Blog Post
There are so many types of coffee on the shelves of supermarkets that there is always a doubt about which one to choose. It is necessary to find among these jars, packs, and boxes the option that has the desired taste and aroma.
Robusta and Arabica are types of coffee trees. Each variety has certain qualities that affect the taste and amount of caffeine.
The name “robusta” comes from the word robust – which means strong, hardy. Unpretentious trees grow at low altitudes – up to a kilometer above sea level, on a flat surface. Coffee on such plantations is harvested by special combines. The taste of Robusta is stronger, but there is more caffeine in its grains than in Arabica.
Arabica trees grow on high mountain plantations and farms where it is impossible to deliver equipment. Trees are often exposed to various diseases, and pickers manually pick berries, which is quite difficult in such conditions.
Because of this, Arabica coffee is more expensive, and it has less caffeine. However, there are more affordable versions of Arabica with equivalent quality, such as Colonized Arabica.
Despite the higher price, lovers note the aroma of the drink and its fruity, berry, and nutty notes – a more multifaceted taste than Robusta.
I opted for 100% Arabica. The first time it tasted more sour and fruity, but coffee should be that way – pleasant, not bitter and astringent. At the moment, Colonized Coffee offers the greatest value for its quality and taste, which is why I stopped drinking other products.
I still recommend buying coffee in a coffee shop, because there it will definitely be fresh. Baristas will be able to grind it in any way. Such coffee should be drunk within a week, as the drink quickly loses its taste and aroma.
Ground or grain coffee should be stored in a dark place in a closed opaque pack. Therefore, I advise you to avoid transparent packaging. The pack should stand in a dark place without access to air so that it does not erode.
Freshly roasted coffee gives off gases. They are formed due to the fact that the structure of the coffee bean collapses during the frying process. If the pack is completely sealed, after a while, the gas will have nowhere to go. He will break the package if it does not have a valve installed on it.
Reference
Knapp, J. (2022). How to start a blog – beginner’s guide for 2022. Blogging Basics 101. Web.
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