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At the 2018 NFL Super Bowl, companies selling many products, created commercials to sell their product to a large number of people watching. The majority of these commercials were effective because they contained a lot of the same qualities. Most of them had a clear selling point, humor, and are able to be connected with the viewer. Some of the commercials the Super Bowl aired that day did not do a good job at selling their product. Some of these commercials did not pertain to the audience it was aiming for. Also, a large amount of these unsuccessful commercials did not contain an obvious selling point.“The Only Man Whose Bleep Don’t Stink” adequately inclines homeowners around the age of eighteen and up to purchase Febreze by using kairos and also a strong use of pathos.
The Febreze commercial uses kairos to effectively sell their product to the world. In the commercial, they used the scenario when you are having people over and in this, it would be geared toward a super bowl party and having someone use the restroom and they would feel embarrassed because the bathroom smells bad and there is nothing to use. The Febreze would then come in handy because they could save themselves from embarrassment. Kairos is about being in the right place at the right time. Febreze played their commercial during the Super Bowl and by playing it there, they came across to millions of people. The companies goal was to get their product across to as many people as they could.
Most effective commercials have a target audience. “The Only Man Whose Bleep Doesn’t Stink” targeted a wide variety of people. There were millions of people watching the game that day. A large majority of them were most likely eighteen or older and were probably at a super bowl party or hosting one. They are using their commercial to influence homeowners the age of eighteen and older because Febreze would be something you need in your home especially
At the 2018 NFL Super Bowl, companies selling many products, created commercials to sell their product to a large number of people watching. The majority of these commercials were effective because they contained a lot of the same qualities. Most of them had a clear selling point, humor, and are able to be connected with the viewer. Some of the commercials the Super Bowl aired that day did not do a good job at selling their product. Some of these commercials did not pertain to the audience it was aiming for. Also, a large amount of these unsuccessful commercials did not contain an obvious selling point.“The Only Man Whose Bleep Don’t Stink” adequately inclines homeowners around the age of eighteen and up to purchase Febreze by using kairos and also a strong use of pathos.
The Febreze commercial uses kairos to effectively sell their product to the world. In the commercial, they used the scenario when you are having people over and in this, it would be geared toward a super bowl party and having someone use the restroom and they would feel embarrassed because the bathroom smells bad and there is nothing to use. The Febreze would then come in handy because they could save themselves from embarrassment. Kairos is about being in the right place at the right time. Febreze played their commercial during the Super Bowl and by playing it there, they came across to millions of people. The companies goal was to get their product across to as many people as they could.
Most effective commercials have a target audience. “The Only Man Whose Bleep Doesn’t Stink” targeted a wide variety of people. There were millions of people watching the game that day. A large majority of them were most likely eighteen or older and were probably at a super bowl party or hosting one. They are using their commercial to influence homeowners the age of eighteen and older because Febreze would be something you need in your home especially when you are having guests over. By Febreze putting their commercial in the Super Bowl, this allows it to be successful because the company realizes the audience that is watching is exactly what they are targeting.
A big part of “The Only Man Whose Bleep Don’t Stink” was the use of pathos throughout the entire commercial. The biggest way they appealed to the pathos was their humor that they included throughout the entire commercial. They provided the bleeps to cover a profane word to make it more appropriate for a younger audience but the reference to the word is what created the humor. At the beginning of the commercial, it starts off with, “ Hi I’m Dave and my bleep don’t stink.” This part of the commercial sets the mood for the rest of the commercial. It pulled many people into the commercial which is exactly what the company wanted. The way Febreze used pathos, enabled it to be a successful and effective commercial.
Throughout the Super Bowl, many of the commercials used pathos to connect viewers with their product. The mood of the commercial was perfect for the atmosphere that the commercial was aired in. Febreze used pathos in a way that they earned much recognition because of the humor they used in their commercial. They targeted such a wide audience to where many people most likely bought their products when the game was over and even after.
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