The Arts Council of England: Strategic Direction

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Table of Contents

Introduction
Client Perspective and Consulting Approach
Relevant Information for Contracting Bid for the Tender
Service Implementation
Pyramid Structure
Conclusion
Reference List

Introduction

Culture is an essential element of any nation and country, which should be supported by organizations to attract people and make them interested in learning more about cultural phenomena. The Arts Council of England (ACE) is one of the major organizations that operate in funding cultural and artistic projects. This paper will discuss the perspective of clients, a consulting approach, and pertinent information that should be taken into account while preparing a bid for the tender proposed by ACE.

Client Perspective and Consulting Approach

ACE is a public organization that is funded by the government of the United Kingdom (UK) to support the development of arts. The paramount goal of the identified body is to contribute to high-quality arts and transform them in terms of modern reality. ACE provides grants and funding to cultural and artistic organizations that operate in the UK, thus striving to stimulate them and attract new talents in the given field (Wheatley & Bickerton 2017).

In terms of the proposed ten-year period, it is assumed to make the arts more accessible to wider populations. In other words, the plan targets various types of clients who would receive the opportunity to enjoy artistic pieces. For example, people living in rural and remote areas are also expected to be covered by the new strategic direction. Potential clients with disabilities as well as older adults present groups of interest for ACE that declares the creation of successful arts ecology.

To enhance the availability and quality of its services, ACE needs a proper consultation. The strategic direction should be based on a specific frame with a focus on the factors that currently specify the development of arts. One may suggest that these factors may vary from population to population due to age, gender, preferences, and so on.

Momparler, Carmona, and Lassala (2015) state that the management consulting approach should be selected as a type of activity aimed at solving the problems and tasks of managers in the field of strategic planning, optimization, investment, and financial activities, as well as pertinent research. The result of this activity is not only decision-making but also increases the efficiency of the organization as a whole and the individual productivity of each employee (Poulfelt & Olson 2017). Most importantly, management consulting would allow creating competitive advantages and taking ACE to a new level of services.

Relevant Information for Contracting Bid for the Tender

Preparing a contract bid for the tender may be a challenging task, especially when the goals and objectives of a company are not clear. In this case, ACE is an open organization that willingly shares its ideas and strategies for achieving its mission. In particular, ACE’s website presents information regarding its impact and the ways to provide it to various clients (How we make an impact n.d., para. 1).

However, to design a bid, it is essential to learn the body’s mission in detail, paying attention to how it views people with different needs and how it plans to attract them to arts. Understanding the priorities set by ACE is a way to find the most appealing arguments in preparing a bid so that it would be selected by this company. Data regarding planned and unintended changes in the overall cultural environment should also be researched.

The stakeholders and budget are two more significant facts that should be researched and clarified to create a viable bid for the tender. The amount of investment in the previous projects and the estimated budget for the proposed tender should be identified. The attitudes of stakeholders and their experience may be beneficial in formulating the goals and milestones to be included in the bid (Spender 2014).

Another important point is associated with the need to learn more about specific projects supported by ACE and how it chooses them. For example, cultural festivals, digital arts, and intercultural exchange may seem to be relevant to the given organization as the projects that improve the involvement of people in the artistic environment. In combination, the mentioned points would help understand how to design, structure, and support the bid for ACE’s tender.

Service Implementation

The collected information will be used to compose a foundation for further research and identification of the strategic direction. ACE’s vision, mission, goals, and projects of interest will be utilized to reveal its future investment options, which is critical in defining service implementation ways. To add more valuable information, the market analysis should be conducted in terms of Porter’s five forces model (bargaining power of suppliers, rivalry among the players, bargaining power of buyers, threat of substitutes, and entry of competitors). It should be used to understand the field’s structure, analyze its attractiveness to customers, evaluate the competition, and develop a strategy.

However, since the analysis according to Porter evaluates the given moment, the alignment of the five forces is quite dynamic and does not imply prediction and future scenarios. Therefore, strengths, weaknesses, opportunities, and threats (SWOT) analysis should also be utilized to anticipate the prospects that are characteristics of ACE.

Service delivery management should be integrated into the performance of the given organization to ensure proper communication. The consulting process would include recommendations on establishing cooperation with ACE’s stakeholders, partners, clients, and artists. Such an approach is likely to benefit the organization and its projects since the suggested changes are to be implemented and supported by the immediate feedback with further support of the required adjustments (Jeston 2014).

In this case, it seems that the principle of cooperation based on open collaboration is the most effective approach. Process consulting is a model for building relationships between a client company and a consulting firm, which views consultants as catalysts for change, which may be carried out with the direct participation of the client organization’s staff. This approach to managing service delivery would include all necessary consulting functions performed professionally.

Pyramid Structure

*Diagram 1. ACE’s strategic needs and potential solutions.*

Conclusion

To conclude, it should be emphasized that ACE is a UK-based non-departmental organization that focuses on providing investments to cultural and artistic programs. Since its pivotal idea is to promote cultural diversity, availability, and high quality, the bid for the tender should be useful in identifying a new strategic direction. The market analysis and internal research are necessary for preparing the bid and managing the service delivery under process consulting terms.

Reference List

How we make an impact n.d. Web.

Jeston, J 2014, Business process management, 3rd edn, Routledge, New York, NY.

Momparler, A, Carmona, P & Lassala, C 2015, ‘Quality of consulting services and consulting fees’, Journal of Business Research, vol. 68, no. 7, pp. 1458-1462.

Poulfelt, F & Olson, TH 2017, Management consulting today and tomorrow: perspectives and advice from leading experts, Routledge, New York, NY.

Spender, JC 2014, Business strategy: managing uncertainty, opportunity, and enterprise, Oxford University Press, New York, NY.

Wheatley, D & Bickerton, C 2017, ‘Subjective well-being and engagement in arts, culture and sport’, Journal of Cultural Economics, vol. 41, no. 1, pp. 23-45.

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