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Strategy is one of the most critical aspects of the functioning of companies. This is due to the fact that it is responsible for drawing up tactical steps that will allow achieving the most successful and productive results. Therefore, the study of strategic and tactical actions is valuable for gaining an understanding of how a particular company achieved its success. This post will consider the article by Ryder, “Takeaways from McDonald’s remarkable comeback,” which explores the strategy of a global company to maintain its relevance.
The article “Takeaways from McDonald’s remarkable comeback” talks about what actions McDonald’s is taking to maintain its popularity. It is noted that in the beginning, the company was criticized for advertising obesity, and employees were seriously underpaid (Ryder, 2020). Therefore, one of the valuable lessons of the strategy of this company is the return to the basics of business functioning. The tactical actions of this company were that it “pared back its array of menu offers and focused on price and quality” (Ryder, 2020, para. 3). After implementing these simple steps, the company increased its revenue and streamlined its international operations. Research stated that “Chris has been a key architect of McDonald’s accelerating the arches growth strategy” (“McDonald’s Corporation,” 2022, para. 1). This shows a positive reaction to the introduction of the new CEO of the organization. Moreover, the success of McDonald’s was reflected in the response of competitors, who also began to innovate to improve their activities.
In conclusion, this work investigated the strategic and tactical decisions of McDonald’s, which contributed to its revival and a new wave of popularity. The conclusions were based on an article called “Takeaways from McDonald’s remarkable comeback” by Ryder. With the positive dynamics that emerged after the changes in the company, its main rivals were also motivated to introduce innovations and alterations into the strategy. Therefore, the success of McDonald’s contributed to the development of the entire market.
References
McDonald’s Corporation (MCD) CEO Chris Kempczinski presents at Evercore ISI consumer and retail conference. (2022). Seeking Alpha. Web.
Ryder, B. (2020). Takeaways from McDonald’s remarkable comeback. The Economist. Web.
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