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Wally Amos, the founder of Famous Amos Cookies, is an American actor turned baker. He is the one who created the cookies that are well known, and almost all the people around the world enjoy them. With financial support from his celebrity friends and former clients, Amos formed The Famous Amos Chocolate Chip Cookie Company in 1975 (Famous Amos, n.d.). Amos was a success in his new business venture. He was creative and applied an old-fashioned recipe to make the delicious chocolate chip cookies, something fresh and completely different.
The strengths of semi-chocolate chips are that, first of all, it is a classic taste familiar to everyone since childhood. It is effortless to promote sweets in the food market due to the high profitability of the product, as well as the fact that it has the widest target audience. Also, due to the last factor, the product is qualitatively relevant due to the fact that its development of design and advertising is straightforward for it.
The main weakness of the product is that with the increase in people’s concern for their health in the last two decades, cookies may lose their target audience. It is difficult and expensive to produce semi-chocolate chips without gluten and sugar; these parameters are often of concern to the modern consumer. If, in the past, a manufacturer could be sure that, in any case, a product of this kind would be in demand in the family sector, this is no longer the case.
However, development opportunities lie precisely in the current weaknesses. Developing new types of products aimed at a new target audience can bring a reasonably tangible increase in profits and sales. As a rule, people concerned about their health and proper nutrition are well off. This target group is ready to pay an additional price for the quality and valuable properties of the product. Opportunities for the product are in this market aspect and development in the direction of this audience.
The main threat to semi-sweet chips can be considered the problems regarding healthy eating and correct marketing. In the modern world, taking into account current trends in the social and medical field, advertising food products, especially sweets and chips, is difficult. This threatens the loss of a significant part of the target audience, an increase in the cost of production due to a new recipe, and several other critical aspects of this product.
Reference
Famous Amos. (n.d.). Learn all about us. Web.
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