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Students will write a 3-page article review that explores the direct-marketing p
Students will write a 3-page article review that explores the direct-marketing practices of a company.
Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a
company that practices direct marketing. For this assignment, you will write an article review that addresses the following
points and questions:
Briefly describe the company and the types of products it markets.
Explain direct (or targeted) marketing and how this company uses the strategy for advertising their products.
Explain two types of unethical pricing practices and support such practices with examples. Is the company you
researched guilty of unethical pricing? Offer an example of this company’s pricing to validate your assessment.
Determine how the article contributes to knowledge of targeted marketing ethics. How does it inform or illustrate
concepts you have learned in this unit?
Your article review must be at least three pages, but no more than four double-spaced pages, not counting the title and
reference pages. You are required to use at least three outside sources to support your review. Adhere to APA Style when
constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please
note that no abstract is needed.
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